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3. WHAT IS A TREND?
A pattern of gradual change in a condition,
output, or process, or an average or general
tendency of a series of data points to move in
a certain direction over time, represented by a
line or curve on a graph.
- a general direction in which something is
developing or changing.

4. MEGATRENDS
AND
MICROTRENDS

5. Megatrends entail a major
restructuring ; they are a
larger pattern of broad
trends that reshape and
transform our lives.

7. Microtrends advocate localization
as opposed to globalization,
recognizing that people and
communities have never been
sophisticated and more
knowledgeable about the choices
they make in their everyday lives.

9. EXAMPLES
OF
TRENDS

10. • Facebook – is the
most common social
network website where
you can share
information about
yourself and
communicate with other
people.

11. Twitter – it lets you see
what is happening
around the world, from
breaking news and
entertainment, sports
and politics to big
events and every day
interests.

12. Instagram is a mobile,
desktop, and Internet-
based photo-sharing
application and service
that allows users to
share pictures and
videos either publicly or
privately.

13. TRENDSPOTTING

14. Trendspotting is
attempting to see the future
in the present (Rehn and
Lindkvist, 2013). Being able
to predict a trend is a
valued skill for the global
citizen.
Trendspotting is sometimes
called cool-hunting and
trend analysis.

15. • Trend analysis is the widespread
practice of collecting information and
attempting to spot a pattern, or trend, in the
information.

16. Trend spotting is the identification of new trends
or attempting to see the future.
Trend spotter is a person who notices and reports
on new fashions, ideas, or activities that are
becoming popular.

18. A fad is something that
quickly gains in
popularity and may fade
just as quickly, sometimes
just not quick enough.
Clothing, foods, exercises,
hairstyles, language are
all areas that are subject
to fads.

19. Fashion, language and
behaviors all have an effect
on the workplace regardless
of how fleeting they may be.
Fads are often heavily driven
by social media today. In fact
social media at one time was
considered a fad, which has
now evolved into a macro
trend if not a megatrend.

20. Megatrends Fads
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