The document discusses the importance of participant experience in market research and its impact on customer perception of brands. It emphasizes the need for integrated customer data to create actionable insights and build deeper relationships with customers. Overall, the focus is on transforming research into valuable relationships through understanding and sharing value with customers.

1. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
Turning Research to Rela1onships
Sco4 Miller, CEO

2. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
NewMR 2018 Sponsors
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Communica1on
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3. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
It’s all about the experience Your
Photo
More than ever, the par1cipant experience
is part of the customer experience.
It can either contribute to or detract from
your customers’ opinion of your brand.

4. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
Customers Expect BeEer
• Every customer experience is compared
to the best-of-breed
• Customers know the value of the informa1on
they’re providing
• We must provide value back
Your
Photo

5. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
The Democra1za1on of MR
Customer data
Siloed Customer Data
(Fragmented customer view
reduces its usefulness)
Customer
Integrated Customer Data
(Provides a more holis1c customer
view and more ac1onable insight)

6. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
From Research to Rela1onships
The process
drives deeper
customer
rela2onships
Learn From
Your Customers
Share Value With Your Customers
(and stakeholders)
Learn About
Your Customers

7. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
Thank You!
Your
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www.visioncri1cal.com
@MillerUnplugged
@VisionCri1cal

8. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
Q & A
Sco4 Miller
Vision Cri1cal
Ray Poynter
The Future Place

9. Turning Research to Rela1onships
Sco4 Miller, Vision Cri1cal
The Future of
Market Research
NewMR 2018 Sponsors
Pla1num
Gold
Silver
Communica1on
Your name here?
S1ll 1me to be a
2018 NewMR Sponsor