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Christian Vanek Festival of NewMR 2017

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Christian Vanek Festival of NewMR 2017

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With the time and budget constraints most market researchers are facing these days, research mistakes are not exactly affordable. Unfortunately, research mistakes do happen. This presentation is your chance to learn from some memorable errors so that you can avoid the pitfalls and achieve success.

With the time and budget constraints most market researchers are facing these days, research mistakes are not exactly affordable. Unfortunately, research mistakes do happen. This presentation is your chance to learn from some memorable errors so that you can avoid the pitfalls and achieve success.

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Christian Vanek Festival of NewMR 2017

  1. 1. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 A Comedy Of Errors: Anonymous Stories Of Research Mess Ups Chris'an Vanek Co-Founder and CEO
  2. 2. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Knowing the common pi;alls can prevent you from falling.
  3. 3. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Pi;all #1: Bloated, overly long “Mega Surveys”
  4. 4. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Pi;all #2: Ques'oning that is too wide-ranging and general in scope
  5. 5. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Pi;all #3: Sampling that does not represent the wider popula'on
  6. 6. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Pi;all #4: Late stage changes from clients that lead to retes'ng and logic-bus'ng
  7. 7. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Pi;all #5: Internal stakeholders who do not respond to clear results
  8. 8. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Research Solu'ons •  Be brief, but meaningful. •  Hone in on the focus of your research, and ask ques:ons that do the same. •  Target quality, representa:ve samples. •  Set :metables on when final changes can be made. •  Make sure your results are seen by the right people if you want to have an effect with your data. Your Photo
  9. 9. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Thank You! Your Photo Chris'an Vanek, Co-Founder and CEO 4888 Pearl East Cir. Suite 100W Boulder, CO 80301 USA 800-609-6480 Ext. 1 hello@surveygizmo.com
  10. 10. A Comedy of Errors: Anonymous Stories of Research Mess Ups Chris:an Vanek, SurveyGizmo Festival of #NewMR 2017 Q & A Andrew Jeavons Mass Cogni:on Chris:an Vanek SurveyGizmo

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