Andrew Mitchell, Global Commercial Director with LivingLens looks at how to use video better in “Video, video everywhere”

1. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Video, Video Everywhere
Unlocking the Power of Video
Andrew Mitchell
LivingLens
4 February, 2016
#NewMR 2016 Sponsors
Media Partner GreenBook

2. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
We all know its never been more important to get closer to and
understand the consumer in today’s competitive landscape…
“Digital is redefining what it means to go
shopping, the connected commerce era
has arrived.” Nielsen

3. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
…and brands are increasingly searching for new and fresh
insights to drive growth

4. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
….and agencies are looking at new ways to add value.
Do we have a massive opportunity with mobile & video?

5. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Mobile and user generated video content are a winning
combination in a connected world

6. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
As consumers, especially Millennials, are taking more video
and photos than ever before…
Source: Mary Meeker’s 2015 Internet Trend Reports

7. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
…video is becoming the fastest growing untapped data asset…
“By 2017, video will account for 69% of all
consumer internet traffic.”
Cisco

8. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
…and increasingly is becoming the way in which brands
connect to their consumers…
November 2014, the number of videos uploaded
directly to Facebook overtook YouTube videos on
the network for the first time.

9. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Fast
Engaging
Memorable
Deeper insights
…because video has immense power helping you
understand your consumer better than ever before…
Real

10. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
…but it’s been an impossible data asset to work with.
From multiple sources
In multiple languages
No easy way to find meaningful content
No ongoing value

11. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Imagine if you had a way to unlock the power of video to:
Capture consumer insight anytime, anywhere
Uncover new and fresh insights, what they say and do
Understand people’s emotions more deeply
Transform how your (or your client’s) organization sees and hears the
consumer
Put the consumer at the heart of decision making
And do this all across the globe in any language

12. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Now there is a way

13. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Effortlessly capture new content through an app
and instantly deliver it for insights

14. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016

15. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Mine video like any other data source – by demographic,
by attitude, by emotion, by behaviour

16. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Case Study – Capturing cooking habits in kitchens
all around the world

17. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Case Study – Testing new product through the
eyes of the consumer
“These insights allowed our client to integrate
new thinking into product innovation and
packaging that will help them drive sales and
market share across their different categories”

18. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Mobile and user generated video content are a
winning combination in a connected world
New consumer
New world
Massive
opportunity
Now there is a
way
Valuable source
of insights
Drive
business value
Fast
Challenges to
overcome

19. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Thank You

20. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Q & A
Andrew Mitchell
LivingLens
Ray Poynter
The Future Place
#NewMR 2016 Sponsors
Media Partner GreenBook

21. Video, video everywhere
Andrew Mitchell, UK, Festival of NewMR 2016
Video is changing the way brands understand their consumers and customer.
LivingLens can help you manage and leverage it.
Contact Info:
Andrew Mitchell
Global Commercial Director
T +44 207 099 0639
M +44 7802 725918