Trabalho realizado no âmbito da disciplina de Inglês do 11º ano do Curso Profissional de Técnico de Multimédia.

1. The power of the Mass Media
Module 4 – Project Work
Teacher: Conceição Dias
Name: Maria Oliveira Number: 13 Class: 11ºPA2
School year 2016/2017

2. What is the mass media?
• The mass media is a diversified collection of media technologies that reach a large audience via mass
communication. The technologies through which this communication takes place include a variety of
outlets.
• The mass media is a matter that touches all our lives. Without cease, virtually every day since early
childhood, it has been playing an important role in forming our personality, enriching our background
knowledge, providing us with information of any kind.

3. Types of Mass Media
Recordings
Radio
Television
Internet
Mobile
phones

4. The power of the Mass Media
• Key role in political power;
• Shaping public perceptions on important issues;
• Shaping modern culture (belief, values, traditions).

5. Print Media
• Paper and ink;
• Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards,
posters, brochures, and catalogues.

6. Recordings
• Use of storage media;
• Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs.

7. Cinema
• Story conveyed with moving images;
• Since around 1900;
• Cameras, animation, visual effects;
• Types of films/movies: Comedy, Drama, Horror, Action, Children's,
Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family,
Mystery.

8. Radio
• One-way transmission over radio waves intended to reach a wide audience;
• Since around 1910;
• College, Commercial, Community, International broadcasting, Music, Public.

9. Television
• Telecommunication medium for transmitting and receiving moving images (usually
with sound);
• Since about 1950;
• News, Movies, Situation comedy, Sports events, Audience participation,
Talk/conversation, Music, Reality-based show, Devotional/religious.

10. Internet
• World Wide Web (since about 1990);
• Websites (news, blogs, social networking, wiki)
• Forums/message board;
• Internet telephony (e.g. VoIP);
• Email, instant messaging and chat;
• Streaming audio (podcasts, Internet radio);
• Streaming video (webcasts, podcasts, YouTube videos).

11. Mobile phones
• Make mobile telephone calls across a wide geographic area;
• Since about 2000 (3G - mass media);
• The first personal mass media;
• Permanently carried;
• Always on Built-in payment mechanism;
• The most accurate audience measurement.

12. The End