analisis lengkap mengenai The Body Shop Analisis STP, Analisis marketing mix, history the body shop core values the body shop, swot analysis, key success factor, dan marketing research the body shop

3. The Body ShopInternational
Open 1st Store
1976
Open 1st Franchise
Store in Belgium
• Operates more than 2,700
stores in 66 countries
• Offers more than 1,200
products
2013
2006
Acquisition by L’Oréal

4. The BodyShop – CoreValues
• Defend human rights
• Support Community Fair Trade
• Protect our planet
• Against Animal Testing
• Activate Self Esteem

22. MarketingResearch
Political Analysis
Economic Analysis
Social/Demographic Analysis
Technological Analysis
Changing in consumer behaviour

23. Political/LegalAnalysis
EconomicAnalysis
• 1976: Anita Roddick, founder of The Body
Shop delivered 4 million petition signatures
to the European Commission to end animal
testing for cosmetics.
• 2013: The Total ban on animal testing for
cosmetic products has been performed
• Its forecast for GDP growth at 3% in 2014.
• Inflation rate (consumer price index) fell
from 2.6% in 2013 to 1.5% in 2014.

24. Social and DemographicAnalysis
• Changing population age structure
• 23% of the population between age group of 65 and over
• The UK ageing population is expected to rise over the next few
decades
• The rise in the number of working women at a high wage
• The earning and education gap between women and men has become
much more narrow

25. Technological analysis
Changing in consumer behaviour
26.4
34.6 37.8 40.7 43.4
2012
30.9
2013 2016 2017
UK Smartphone usersand
penetration (2012-2017)
2014 2015
Smartphone users (millions)
• Male grooming market in the UK has expected to increase
5% in 2017.
• The ethical and environmental issues are becoming more
important to consumers (83% claimed that they care about
natural organic and green priority; health and environment
are their priority concern.