Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Generating Social Innovation


Published on

Why do we need social innovation now and how do we do it?

Published in: Business, Technology

Generating Social Innovation

  1. 1. Generating Social Innovation Robin Murray, Julie Caulier-Grice, Geoff Mulgan
  2. 2. The Project Methods of public and social innovation Methods, tools, platforms, ideas Wiki architecture (C. Alexander)
  3. 3. 3 aspects of approach: Social economy as a hybrid economy (the sphere of the economy directed at social needs and aspirations not adequately met by the market) Dynamic not static (Schumpeter not Smith) Multi-dimensional innovation
  4. 7. The six interfaces of the social economy State Social Market Grant Household Western Europe/ North America
  5. 8. The six interfaces of the social economy Grant Social Market Household Social Market State Household State State Grant Grant Household Social Market Bangladesh Argentina 1999 – 2002 ?
  6. 9. <ul><li>Four dimensions of social innovation </li></ul><ul><li>Innovation in spheres of social economy and inter-relationships </li></ul><ul><li>Innovation in organisations of social economy </li></ul><ul><li>Innovations in the process of social innovation </li></ul><ul><li>Transformative social innovations </li></ul>
  7. 10. Architecture for the analysis of social innovation Social Economy Catalysts & Drivers Process of social innovation Transformative social innovations
  8. 11. I. The Social Economy Public Economy Grant Economy Social Market Household Economy Connections within & between countries Means of exchange Social movements Information Organisations & ownership Finance Grant relationships Grant giving Project generation Mission driven investment Packages of support Governance & accountability Public Finance Labour & public labour contract Organisational forms Metrics and assessment Circuit of information tax budgeting accountability exchange medium public investment The new mutualism
  9. 12. Private market & civil economy State & civil economy Regulatory, fiscal & legal conditions Platforms & tools Finance Grants Procurement Investment Enabling household innovation Co-production Reclaiming space Valorising time Support Economy Interface I Interface II Interface III
  10. 13. II. Catalysts and Drivers Inside Innovators Professional Collaboratives Independent Innovators Brokers & Intermediaries
  11. 15. III. The Process of Social Innovation Diagnosis, design & development Sustaining innovation Scaling & diffusion Systematic innovations triggers & inspiration problem identification & diagnosis imagining solutions trial & error
  12. 16. IV. Transformative Social Innovation Social movements as innovators Health Elder care Social housing Education Urban innovation Transformed public services Markets for the marginalised Environmental innovation Criminal justice
  13. 17. <ul><li>Slow Food Movement </li></ul><ul><li>Pioneered in Italy in the late 1980s, works to defend biodiversity in food supply, spread taste education and connect producers of excellent foods with co-producers. </li></ul><ul><li>The Slow Food Manifesto argues against the industrialisation and globalisation of food production and sets out practical vision toward ensuring that food and agriculture become more socially and ecologically sustainable, more accessible, and toward putting food quality, food safety and public health above corporate profits. </li></ul><ul><li>Principles include: </li></ul><ul><li>Food is a human right </li></ul><ul><li>Decentralised agriculture is efficient and productive </li></ul><ul><li>Imperative to protect biodiversity and ecosystem health </li></ul>Growing the food movement: the ecology of a social innovation
  14. 18. Sustain Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture. Sustain represents 100 national public interest organisations working at international, national, regional and local level.
  15. 19. The Good Food Box Top quality, ethically sourced food which is sent directly to a food-packing centre to then be distributed directly to consumers
  16. 20. Consumer co-operatives in Japan <ul><li>Japan has a very large and well developed consumer co-operative movement with over 11 million members. </li></ul><ul><li>Co-op Kobe in the Hyogo Prefecture is the largest retail cooperative in the Japan, with over 1.2 million members. </li></ul><ul><li>Approximately 1 in 5 of all Japanese households belongs to a local retail co-op and 90% of all co-op members are women. </li></ul><ul><li>A particular strength of Japanese consumer co-ops in recent years has been the growth of community supported agriculture (Teikei) where fresh produce is sent direct to consumers from producers without going through the market. </li></ul>
  17. 21. Photo : Photo : Situationism at the crossroads: directing the traffic in Bogota
  18. 22. Established in 1978, San Patrignano is the largest drug rehabilitation community in the world. Social innovation through extending the household: drug rehabilitation in San Patrignano It welcomes young men and women with drug abuse problems completely free of charge. All photos from:
  19. 23. From waste to resources: zero waste as a frame for rethinking economic and social processes <ul><li>Social movement for zero waste </li></ul><ul><li>Development of new collection and processing systems </li></ul><ul><li>Involvement in community and householder participation </li></ul><ul><li>Network of innovation and collective services </li></ul>
  20. 26. FAIRTRADE Sales – £492 million in the UK 15% of UK bananas 7 million people - farmers, workers and their families in 58 countries. Over 3,000 products from coffees to flowers are Fairtrade certified.
  21. 27. Fair trade as a social movement <ul><li>over 400 fair trade towns </li></ul><ul><li>1 fair trade country – Wales </li></ul><ul><li>1600 fair trade schools </li></ul><ul><li>60 fair trade universities </li></ul><ul><li>4000 fair trade faith groups </li></ul>
  22. 28. Bed Zed
  23. 29. Low carbon housing and the diffusion of practice The Beddington Zero Energy Development, or BedZED, is the UK’s largest eco-village and is one of the most coherent examples of sustainable living in the UK.
  24. 30. <ul><li>Energy and water efficiency have been ‘designed in’ at BedZED. </li></ul><ul><li>Households and businesses achieve significant reductions in environmental impact just by living or working at the development. </li></ul>
  25. 31. Robin Murray robinmurray(AT) Julie Caulier-Grice julie.caulier-grice(AT) Geoff Mulgan geoff.mulgan(AT)