The Body Shop started in 1976 in Brighton, England and now has 3,000 stores in 66 countries employing over 22,000 people. They source ingredients ethically worldwide for naturally inspired beauty products. The Body Shop store described is 850 square feet in Kanpur, India averaging 30-40 customers per day with a sales per square foot of Rs. 1000-1200. They offer a wide range of skincare, makeup, fragrance, bath, body, hair, and gift products both online and offline across India and internationally with their ecommerce business contributing 10% of sales.

2. Mission statement
'MY PASSIONATE BELIEF IS THAT BUSINESS CAN
BE FUN, IT CAN BE CONDUCTED WITH LOVE
AND A POWERFUL FORCE FOR GOOD.' –
ANITA RODDICK

3. INTRODUCTION
• Started in Brighton, England
in 1976.
• They have 3,000 stores in
66 countries and employ
over 22,000 people who
bring blend of ethical
beauty.
• They search the world for
the finest ethically-sourced
ingredients to create a
range of naturally-inspired
beauty products.

4. • The cruelty free message has been officially
the core message of The Body Shop since
1989.
• They have always been passionate about
animal rights and safety.

5. TYPE OF STORE
The body shop – Z square Kanpur
• Speciality store- skincare, body and bath care,
hair, makeup, fragrance
• Store size- 850 sq feet
• Foot fall- 30-40 (customers-25)
• Basket size- 2-3 (average)
• Product replenishment- Stock already available in
the store before the product gets out of stock.
• SHELF LIFE- 3 months

6. • SALES PER SQ FOOT - Sales per square foot is a
popular sales metric used in the retailing
industry. Sales per square foot is simply the
average revenue a retail business creates for
every square foot of sales space.
Sales per sq foot per day is Rs 1000-1200

10. PRODUCT ASSORTMENT
LENGTH & BREADTH
SKINCARE :

11. MAKEUP :
FRAGRANCE :

12. BATH AND BODY :
GIFT & HAIR

13. DEPTH

14. OMNI CHANNEL
• Store available both offline as well as online.

15. • The brand has a strong presence in big cities
such as Mumbai, Delhi, Bangalore ,etc .
• It is also popular in Tier II cities like Guwahati ,
Siliguri , Jammu.
• Apart from physical presence, they have a very
strong online presence having their own
website and available at other e-commerce
sites like Nykaa etc.
• E-commerce is their fastest channel of
reaching 600+ cities and towns adding almost
30,000 customers every year.
• The e-commerce business contributes to 10
percent of their business.

16. • The great value for which the body shop is
known, they provide a bespoke gifting service
to find the perfect gift for everyone ,on every
occasion and every budget.

17. • They have
launched a new,
weekly e-news
letter, which
provide
customers with
information on
new offerings ,
upcoming
events, and
campaign news.

18. • The Body
Shop’s Forever Against
Animal Testing
campaign was launched
alongside Cruelty Free
International. The goal
is to collect 8 million
signatures on a petition
calling for a global ban
on cosmetic animal
testing.

20. • The Body Shop’s LOVE YOUR BODY Club lets
customers collect points and be rewarded for
every purchase they make.

21. THANKYOU