Sector information, company portfolio, HR policy, employee retention, Business model

1. HUMAN RESOURCE MANAGEMENT
RAMAN BANG
PGDM-II
DM17B42

2. SECTOR INFORMATION
FMCG 28%
Services
21%
E-commerce
8%
Telecom 6%
Auto 8%
Other 29%
 4th largest market in INDIA
 FMCG CAGR in Urban market 20.6%
Rural market 14.6%
 FMCG market consist of US$49 Billion
 Retail market expected grow at 20-25% per annum
with modern trade

3. COMPANY INFORMATION
Britannia is running with a 100 years of legacy
Founded by Ranjan Pillai and later it was taken over by Wadia group
Annual revenue accounts to excess of 9000 crore
5 million retail outlets in all over India
Market share :- 30% approx.
Leading brand in biscuit category “TIGER” and “Good day”

4. BUSINESS MODEL OF BRITANNIA
Business model of Britannia is like as other FMCG companies
PLANT
(PRODUCTION)
REGIONAL
WAREHOUSE
DISTRIBUTORS
RETAILORS
FINAL CONSUMERS

5. FUNCTIONS OF HR MANAGER
MANAGERIAL FUNCTION
Organizing
Directing
Controlling
Decision-Making
OPERATIONAL
FUNCTION
Compensation & benefit
Safety and Health
Employee relation
management
DEVELOPMENTAL
FUNCTION
Career planning
Performance management
Training and development

6. RECRUITMENT AND SELECTION PROCESS
Preliminary
interview
Selection test
Employment
interview
Reference
check
Selection
decision
Physical
examination
Job offer
Contract of
Joining

7. SOURCES OF RECRUITMENT
INTERNAL
 Pipeline candidate
 Boomerang employee
promotion
 Internal job posting
EXTERNAL
 Campus recruitment
 Job portals
 Employment agency
 Walk in interview

8. TRAINING METHODS
ON THE
JOB
•Apprentiship
•Quality Training
•Technical Training
•Professional Training
•Job rotation
•Internship
OFF THE
JOB
•Case study method
•Incident method
•In basket method
•Lectures
•Management Education
•Business game

9. EMPLOYEE RETENTION STRATEGY
Job rotation
Rewards and incentives
Appraisal
Mentoring session
Vacation
Work life balance
Glassdoor policy
360 degree feedback

10. PERFORMANCE MANAGEMENT SYSTEM
Set Standard
Measure
Actual
Performance
Compare
actual
standard
Feedback
Management Employee
Take
corrective
measures

11. JOB DESCRIPTION
Marketing (Sales
Person)
• Generate and qualify
needs
• Prepare sales action
plan and strategies
• Plan and conduct
direct marketing
activities
• Ensure customer
satisfaction
• Follow up on sales
activity.
Finance (Financial
Manager)
• Providing financial
reports & interpreting
financial information
to staff while
recommending further
course of action.
• Maintaining the
financial health of the
company.
• Advising on
investment activities
and strategies that the
company should take.
HR Manager
• Recruitment &
Selection
• Answering Employee
questions
• Record Maintenance
• Payroll and benefits
administration
• Resolving conflicts

12. EMPLOYEE BENEFITS
 INSURANCE HEALTH AND WELLNESS- Life insurance, Disability, Vision insurance, Dental
insurance
 FINANCIAL AND RETIREMENT- Pension plan, Retirement plan, Stock option
 FAMILY AND PARENTING- Work from home, Child care, Unpaid extended leave
 VACATION AND TIME OFF- Sick leave, Bereavement leave
 PERKS AND BENEFIT- Employee discount, Free lunch or snack
 PROFESSIONAL SUPPORT- Diversity program, job training, Apprenticeship training

13. THANK YOU