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[object Object],Average Total Assets 20% Net Income Return on Assets Shareholders' Equity 20% Net Income Return on Equity Rate of Return Current Liabilities 2:1 Current Assets Current Ratio Liquidity Total Assets 30% Total Debt Debt Ratio Leverage Average Capital Assets 5-7 times Sales Asset Turnover Avg. accounts receivable 4-5 times Revenues Receivables Turnover Activity Sales 20% (Operating margin - Discretionary expenses) Net Margin Sales 40% (Sales - Operating expenses)  Operating Margin Profitability Standard Measure Ratio Measure
 
 
 
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Business growth model

Editor's Notes

  1. Usually, keeping a debt/equity ratio of around 30% will result in a maximization of the Weighted avg. cost of capital (WACC); ie, the interest expense is normally lowest when utilizing a hybrid financing structure of 30% debt and 70% equity. Profitability of 20% is optimal because a full loan can be paid off in approx. 5 years; some industries just don’t have this level of net income, but that’s made up in cash flow volume.
  2. OPEN THE AUDIENCE FOR DISCUSSION ON THIS!