Advertising campaign around the world during Covid-19 / Corona virus pandemic. Presentation made to the DBLP Columbia Business School cohort 2018 batch

1. Marketing case studies
during the Pandemic
Ramakrishnan – DBLP 2018

4. Dove
https://www.youtube.com/watch?v=sQOq0-ODBbc

5. Dove Courage

11. https://www.youtube.com/watch?v=sQOq0-ODBbc

12. Netflix Canada
https://www.youtube.com/watch?v=aTPTSRS86n4

23. https://www.youtube.com/watch?v=GArsyiaJHxc

24. https://www.youtube.com/watch?v=QoDF_Rg-zEM

25. National Parks and Wildlife Service South
Australia

27. Rolling Stone

38. GO Home campaign

51. Separated for a moment to always be together
- Brazil

57. • Mercado Libre is an Argentine company incorporated in the USA that operates
online marketplaces dedicated to e-commerce and online auctions, including
mercadolibre.com. Mercado Libre's logo features a handshake. To promote
social distancing during the COVID19 pandemic the company changed their logo
to an elbow bump.
•