Acuity Analytics Presentation

From Data, to Insights, to Action

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Actionable insight
into the dynamic
drivers that impact
your profit margins.
Margin
Price
Volume
Product Mix
Customer Mix
Cost
Price Elasticity

A cloud based tool that analyzes transactional data to
identify opportunities for margin improvement.
Enables users to make quick decisions that directly
impact margin performance.
Provides actionable insights to drive margin lift and
reveals why margins change.

• Visualize the dynamics of key
profit drivers and how they
impact margins.
• Compare profit drivers across
time periods.
• See the mechanics and
interaction of different profit
drivers and why they impact
margins.
• Discover which areas of your
business are changing most
significantly and how these
changes impact your bottom
line.
Visualize Margin Performance

Measure Underlying Profit Drivers
• Identify how price, cost, mix
and volume impact profit
margins
• Isolate any business, market,
customer, product, region or
sales rep
• See which profit drivers
contributed positively or
negatively to margins and the
amount
• Identify which profit drivers
require attention

Insights to Sales Performance
• Identify your most profitable sales people and determine what makes them successful
• Identify your least profitable sales people and target for improvement initiatives
• Prioritize accounts by most profitable, and guide sales teams to focus their efforts on the
highest areas of opportunity.
• Quantify your least profitable products or product lines, and uncover opportunities on
profit improvement methods for these products.

Understand Causes of Margin Variance
• Identify the variance in gross
margin across any item, market,
customer, product group, region.
• Reveal low margin transactions
and make quick corrections to
improve profit.
• Isolate high margin transactions
and understand why they occur
• Identify which customers are
profitable and by how much and
which ones cost you money.
• Drill down into underlying data
to identify specific customers,
products, sales reps, regions, and
markets

Actionable Insights
Negative and Low Margin Transactions
• What is the cause? Low prices?
Increasing costs? Or both?
• Quickly see causes in underlying
data
• Improving margins to average
delivers $1,244,665 in gain
What are these transactions
and how do we get more?

Reveal Low Risk Targets for Price Improvement
• Identify accounts where low risk
price improvement
opportunities exist and capture
more margin
• See which sales reps are getting
the highest and lowest prices,
and determine why.
• Measure the price consistency
between what customers pay
and their volume, and determine
if your smallest customers get
the best prices.
to identify specific customers,
products, sales reps, regions,
and markets

Actionable Insights
Small Customers Getting Low Prices
• Moving these low-risk accounts to
price points equal to their peers
above the average yields $15,284
in margin gain for this SKU
High Priced Customers
• Hold these prices to allow other
prices to migrate upward over time

Measuring Price Elasticity: A Predictive Tool
• Acuity Analytics elasticity data
analysis replaces “gut feel” with
science for predicting price action
outcomes.
• Measure the price elasticity-
sensitivity for any item, customer,
or market.
• Identify inelastic transactions for
targeted price improvement
to identify specific customers and
products.
Elasticity for:
SKU
Market
Customer

Elasticity for:
SKU
Market
Customer
Actionable Insights
Transactions in this region had price
increases and volume increases.
• Indicates low price sensitivity
• Consider increasing price levels

Manage Sales Territories
• Quickly visualize sales territories and account concentration
• Identify accounts by size and location
• Adjust sales territories for maximum efficiency

Access Margin Analytics in the Cloud
• Acuity Analytics is a hosted, SaaS margin analytics solution
• No hardware or setup time required
• Analytics can be shared throughout the organization
• Empower your entire organization with live interactive
worksheets in a web browser or mobile device
• Start with a few users and add as many as you need, when
you need them

Stay secure, by design and by default.
• Only authorized users are be able to interact with your
dashboards
• Single sign-on support via SAML2.0 allows embedding and
Active Directory synchronization through corporate identity
providers
• Acuity Analytics is also SSAE verified in a SOC 2 Type I report.

Acuity Analytics Presentation

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