The document discusses creative strategies for talent attraction and recruitment marketing, emphasizing personalized candidate experiences through platforms like Clinch. It outlines key learning points from webinars aimed at improving account development and brand awareness, with a focus on meeting the expectations of young professionals. Additionally, it highlights the importance of transparent communication and continuous learning in recruitment efforts.

1. IN PARTNERSHIP WITH
Creative Talent
Attraction to Rival Big
Brands

2. © 2024
Today’s Speakers

3. © 2024
Lori Sylvia
Founder and CEO
Rally
Audree Hall
Talent Brand Attraction,
Coupa Software
Lo Rowe
Customer Success Mgr,
Clinch

4. © 2024
About Coupa Software
• We help customers transform and
optimize direct and indirect spend
• Predictive insights, prescriptive
decisions and automated action
using AI generated data from our
community

5. © 2024
About Clinch
• Clinch transforms & humanizes
the way you recruit.
• Stand out from the crowd,
deliver a personalized candidate
experience through technology
our customers love to use.
• Clinch is a Recruitment
Marketing & CRM platform that
evolves with you.

6. © 2024
Join us to grow your strategy and your career!

7. © 2024
What you’ll learn today
● Creative strategies to make your brand shine in a crowded market.
● Examples of Rally Award-winning campaigns and their stellar results.
● Ways to highlight your unique career opportunities through captivating content.
● Channels to reach and connect with potential candidates beyond job boards.
● How to turn employees into genuine, relatable brand champions.
● Practical tips for measuring and enhancing your Recruitment Marketing efforts.
● Q&A!

8. © 2024
Creative Talent
Attraction to Rival
Big Brands

9. © 2024
Webinars

10. © 2024
Our Challenge
Drive brand awareness and ADR event recruitment
without a CRM

11. © 2024
Webinar 1: Intro Account Development
WEBINAR AGENDA
● Understanding the role of an ADR in sales
● The importance of building strong customer relationships
● Effective communication strategies for ADRs
● Identifying and prioritizing key accounts
AUDIENCE
● Aspiring or experienced sales professionals
GOAL
● Brand awareness
TACTICS
● Landing page
● LI Recruiter
● Social Media

12. © 2024
Webinar 2: Navigating Challenges in
Account Development
AGENDA
• Overcoming objections and rejections in
account development
• Adapting to changing market conditions
and industry trends
• Maintaining motivation and resilience in a
competitive sales environment
TACTICS
• Reminder emails
• TA Recruiters contributions
• Employee Advocacy

13. © 2024
Webinar 3: Essential Skills for
Account Development Success
AGENDA
● Effective prospecting and
lead-generation techniques
TACTICS
● Social Media push/new creative
assets and messaging
● Hiring managers promote on social
● Shortened time
● More time for Q & A
● Video in waiting room

14. © 2024
Learnings
● Larger sales presence on our career site
● Develop content around sales success
● Employee advocacy
● Learning and try something new
● Talent Community

15. © 2024
of 18–24-year-olds will only
consider applying to organizations
that show proof of investment in
personal development.
88% 42%
of professionals aged 18-24 have left a
job in their first year because it didn’t
match the expectations gained during
the application process.
What Matters to Candidates

16. © 2024
Blogs

17. © 2024
Cisco: WeAreCisco Blog

18. © 2024
Mind the content gap
Of candidates said employers do not share
important info such as “day in the life”
-Talent Board;-
The credibility gap
Of applicants are more skeptical of what
employers say about themselves than before
-CEB Survey-
How Blogs can help! 🚀 Improve SEO to attract top talent.
⭐ Highlight employee experiences.
💼 Showcase career development opportunities.
💻 Highlight unique benefits such as a LinkedIn
Learning license for employees.

19. © 2024
Social

20. © 2024
UBS: Apprenticeship Campaign Video

21. © 2024
Kyndryl: Kid to Kyndryl

22. © 2024
Fiverr: #MyNewTitle Employer
Brand Campaign

23. © 2024
PEOPLE

24. © 2024

25. © 2024
Email

26. © 2024
UBS: Recruitment Ready with UBS

27. © 2024
TTEC: Keeping Smiles Connected: How Our Global
Alumni Newsletter Bridges Distance and Fuels Growth

28. © 2024
Sending the right information at the right
time to help candidates make informed
decisions about working for your company.
Nurturing Candidates

29. © 2024
Audio

30. © 2024
HCL: Empowering our People
through Music

31. © 2024
Podcasts

32. © 2024
Events

33. © 2024
Eaton: Attracting a Manufacturing Workforce
in the Digital Age

34. © 2024
Pro Tips
• Be willing to try new tactics
• It takes a village
• Always be learning
• Never stop learning!
• Be Transparent,
Communication is key!
• Consider different
learning styles.
• Set goals, manage expectations,
show your results
• It’s not failure, it’s testing
• The cost of status quo
© 2024

35. © 2024
RallyAwards.com
2025 Call for Entries
open Nov. 1

36. © 2024
RallyFwd.com

37. © 2024
Thank you!