Video has become one of the most important types of content to tell your employer brand story. But with all of the ideas you have and all of the requests coming in, what video topics are the most important to support your recruitment marketing strategy? Get all of your questions answered about creating amazing video content that candidates love. In this Rally Recruitment Marketing Webinar, you'll see 3 must-have recruiting videos for your content library, why they work and how you can bring them to life. You'll get practical tips for planning your video projects, selecting employees and locations, and promoting your videos to attract right-fit talent. Featuring Kristi Raines, Global Lead of Talent Brand & University Relations for Sonoco, and Lauryn Sargent, Co-Founder of Stories Incorporated. (Length: 1 Hour)

1. 3 Must-Have
Recruiting Videos
That Candidates Love
IN PARTNERSHIP WITH

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What You’ll Learn Today
• What makes a great company culture video, and what doesn’t
• How to authentically communicate your company’s commitment
to diversity & inclusion
• What topics and stories resonate with early career professionals
to support internship programs and campus recruiting
• Live Q&A!

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
@rally_rm
Kristi Raines
Global Lead, Employer Brand
& University Relations
Sonoco
@kristiraines4
Lauryn Sargent
Co-Founder & Partner
Stories Incorporated
@laurynsargent
@Stories_Inc

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About Sonoco

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About Stories Incorporated
Stories Inc. creates content (blogs, videos, photos)
inspired by employee experiences we uncover. We
take what’s unique about your culture and prove it
to candidates by using real stories to support your
brand messages and values.

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3 Must-Have Recruiting Videos
That Candidates Love

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Key Video Stats
96% of people say they’ve watched an explainer video to
learn more about a product or service
68% of people say they’d most prefer to learn about a new
product or service by watching a short video
79% of people say a brand’s video has convinced them to
buy a product
Source: Wyzowl

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3 Must-Have Recruiting Videos
1.Culture 2. D&I 3. Early Careers

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Culture Videos Do’s
1. Give insight (stories, not just testimonials)
2. Communicate what’s unique about you
3. Show reality
4. Include a broad range of perspectives
5. Focus on universal experience topics like:
Purpose, Values, Benefits, EVP

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Culture Videos Don’ts
1. Feature only leaders
2. Let company speak dominate
3. Be someone you’re not
4. Make an anomaly the example

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Sonoco Culture Videos
Questions to Ask:
• What themes do you
want to speak to?
• Can you repurpose the
content in different ways?
Click image to watch video

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Authenticity in Your D&I Videos
• Focus on what the organization
does to support its people
• Find and feature those who have
stories that show the impact of
an inclusive culture

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Sonoco D&I Videos
Questions to Ask:
• What is your company’s
message around D&I?
• What separates you from
your peers or competitors
in this space?
Click image to watch video

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Early Career Video Do’s
1. Focus on growth opportunities
2. Take advantage of your tenure stats
3. Feature two sets of people
4. Include a broad range of perspectives

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Internship & Campus
Questions to Ask:
• What are common
themes you hear from
your interns?
• Can you showcase
the actual work
environment(s)?
Click image to watch video

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Channels for your Recruiting Videos
• Careers site
• Social media
• Reputation management sites
• Email marketing campaigns
• Recruiter communications

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Pro Tips: What Videos Candidates Love
Kristi
• Tie to your EVP
• Think past your website
• Evaluating is a process
Lauryn
• Insight is everything
• Find what’s unique
• Prove it with stories

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Thank you!