1. ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 2
SUBJECT CODE & NAME BBA202: BUSINESS STRATEGY
BK ID B1519
CREDIT & MARKS 2 CREDITS; 30 MARKS
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. No Questions Marks Total Marks
1 Define business policy. Explain the importance of business policy. Differentiate
between business policy and Strategy.
Definition of business policy
Importance of business policy
Difference between business policy and strategy
2
4
4
10
2 What are the objectives of Strategic Management? What are the causes for failure of
Strategic Management?
Objectives of Strategic Management
Causes for failure of Strategic Management
5
5
10
3 Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
a) Core competencies and their importance
b) Strategic leadership.
5
5
10
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WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at
solvemyassignments@gmail.com