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Who Would Win the Presidential
Nomination and Election Based on
Their LinkedIn Profiles?
2016
www.brandmirror.com @BrandMi...
BrandMirror | Personal Branding Sherpa for Noisebreakers
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Re...
LinkedIn is a Powerful Tool
• LinkedIn can be free marketing, don’t forget to leverage it
• Every professional should be o...
Top 10 Insights from the Presidential Candidates
1. Do have a great headshot and banner for your profile
Make sure the siz...
Top 10 Insights from the Presidential Candidates (cont.)
6. Tell Your Story - I.M.P.R.E.S.S. people
Earlier, I wrote about...
Hillary Clinton
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 6
Key Wins:
 Influencer status
...
Bernie Sanders
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 7
Key Wins:
 Great use of visual
...
Martin O’Malley
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 8
Key Wins:
 Has a profile
Oppor...
Comparing Democratic Candidates Profiles
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 9
1st
2n...
Donald Trump
No LinkedIn Profile / Not Public
*LinkedIn does the work for you while you are away, so this is an easy one t...
Jeb Bush
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 11
Key Wins:
 Has a great banner
 Enga...
Marco Rubio
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 12
Key Wins:
 Has a profile
Opportun...
John Kasich
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 13
Key Wins:
 Has a profile
 Lists ...
Dr. Ben Carson
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 14
Key Wins:
 Has a profile
 Lis...
Ted Cruz
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 15
Key Wins:
 Has a profile
 Lists exp...
Carly Fiorina
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 16
Key Wins:
 Has a profile
 List...
Chris Christie
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 17
No LinkedIn Profile / Not Publi...
Rand Paul
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 18
Comparing Republican Candidates Profiles
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 19
1st 2...
Company Page Comparison
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 20
2nd
3rd
Huge missed op...
Highlights
• LinkedIn is an easy tool that is accessed by over 370 million
professionals – yet sorely underleveraged by ma...
# of Followers and Engagement %
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 22
Engagement = (...
Overall Score* by Candidate
www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 23
*See scoring table...
Does LinkedIn profile success predict nominations and
then elections? Check back later this year.
www.brandmirror.com @Bra...
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If LinkedIn Profiles Could Predict the President...

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As we launch into the New Year, it seemed like a fun exercise to look at the Presidential Candidates LinkedIn profiles and leverage them to highlight best practices and opportunities.

Many people underleverage their profiles, and like some of the candidates, have not updated them in a long time.

If LinkedIn profiles determined nominations, and then elections, who would win? Remember, for many professionals LinkedIn can be a deal breaker when it comes to making a first impression. LinkedIn can be a life saver when it comes to staying visible and relevant to your network.

Published in: Business
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If LinkedIn Profiles Could Predict the President...

  1. 1. Who Would Win the Presidential Nomination and Election Based on Their LinkedIn Profiles? 2016 www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 1
  2. 2. BrandMirror | Personal Branding Sherpa for Noisebreakers www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 2 Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, after graduating from the Georgetown University Executive MBA program, she made a gutsy move and launched her branding business. Jen has since become a REACH certified master personal branding strategist. Jen Dalton is a gutsy “purpose sherpa” for her clients. She helps them identify their figurative mountain and climb it with intention. Clarity on your WHY and unique value, is critical to convince others to follow you and “go big”. Be a noisebreaker, not a noisemaker. Connect on LinkedIn Follow Us @BrandMirror and on Facebook The Intentional Entrepreneur is available on Amazon now as an e-book, with audio and print coming shortly.
  3. 3. LinkedIn is a Powerful Tool • LinkedIn can be free marketing, don’t forget to leverage it • Every professional should be on LinkedIn, yes even presidential candidates • Re-visit your LinkedIn profile at least every 6 months to make sure they have the latest and greatest information • Be brave this year and try at least one of these suggestions from the profile assessments: writing a blog, doing a video, and move the needle on your visibility & impact www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 3
  4. 4. Top 10 Insights from the Presidential Candidates 1. Do have a great headshot and banner for your profile Make sure the sizing is right and look at your profile as a visitor would, View Profile As. 2. Do create a company page Leverage it to share information and news, this is a self-selected audience, and they care about staying in touch. 3. Don't underestimate the power of writing Posts LinkedIn allows you to blog and write your own story. The most powerful part of LinkedIn is that you have the ability to create your own narrative - visually and verbally. 4. Check your profile and update it on a consistent basis Many of the candidates have outdated profiles and could use some help checking them and making updates. 5. Make sure your profile can be seen by others Donald Trump and Chris Christie do not have profiles; it could be because their profiles were private. Double check and make sure your profile is public. www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 4
  5. 5. Top 10 Insights from the Presidential Candidates (cont.) 6. Tell Your Story - I.M.P.R.E.S.S. people Earlier, I wrote about leveraging the I.M.P.R.E.S.S. model to assess your LinkedIn profile and resume. It is important to include details that highlight your impact and conveys the value of your contribution. Most candidates missed this opportunity. 7. Do leverage video this year If you have not done a video, it is highly recommended to create a short video bio to introduce yourself on your profile. You could also include video about your company, a TED talk you gave, etc. 8. Share content regularly Be sure to share interesting insights that you curate and create with your audience. If you never interact, do not be surprised when you are out of sight, out of mind. 9. Do develop goals and metrics Be clear on what you want LinkedIn to do for you and then invest accordingly. Measure where you are on views, engagement, etc. and then go for it. 10. Reframe your perspective Think of LinkedIn like your professional playground, get to know others, celebrate others, and share interesting and provocative ideas. Remember to be nice and keep it professional. www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 5
  6. 6. Hillary Clinton www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 6 Key Wins:  Influencer status  Great use of visual content  Excellent engagement with posts (blogs)  Use of video content on the profile to tell a story  Over 265K views of her posts on LinkedIn  Over 167K followers Opportunities:  Add additional media, video content  Post events and information on how to engage  Include wins in experience sections  Incorporate TV segments or other evidence that supports her results
  7. 7. Bernie Sanders www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 7 Key Wins:  Great use of visual content  Use of video content on the profile to tell a story Opportunities:  No followers or connections – huge missed opportunity  Blog and post input here – great place to share insights  Add additional media, video content  Post events and information on how to engage  Include wins in experience sections  Incorporate TV segments or other evidence that supports her results
  8. 8. Martin O’Malley www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 8 Key Wins:  Has a profile Opportunities:  Get a head shot  Add in a banner photo  Write about your candidacy  Add additional media, video content  Post events and information on how to engage  Include wins in experience sections  Incorporate TV segments or other evidence that supports results  Newspaper stores, etc.
  9. 9. Comparing Democratic Candidates Profiles www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 9 1st 2nd 3rd Key Takeaways:  Great use of visual content  Excellent engagement with posts (blogs)  Use of video content on the profile to tell a story *Although Martin has more points, Bernie’s personal page is better
  10. 10. Donald Trump No LinkedIn Profile / Not Public *LinkedIn does the work for you while you are away, so this is an easy one that could be set up and left alone, although not recommended. www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 10
  11. 11. Jeb Bush www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 11 Key Wins:  Has a great banner  Engaging head shot- although kind of far away  Made one post  Have one piece of media  Great use of describing results and experience Opportunities:  Add additional media, video content – one is not enough  Post events and information on how to engage  Incorporate TV segments or other evidence that supports results
  12. 12. Marco Rubio www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 12 Key Wins:  Has a profile Opportunities:  Banner is there, but not great  Roles listed, but no evidence  Lack of media in the summary  Head shot needs to be taken  Write a few posts or share content that supports his viewpoints
  13. 13. John Kasich www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 13 Key Wins:  Has a profile  Lists experience  Nice headshot, presidential Opportunities:  No banner  Unclear that he is now running as a presidential candidate  No evidence in the experience section  Lack of media  No summary to tell a story, his story and use visuals, video, media to back it up
  14. 14. Dr. Ben Carson www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 14 Key Wins:  Has a profile  Lists experience  Uses banner, although some text does not fit quite right  Excellent use of awards  Solid use of publications  Highlights the Carson Scholars Fund  Use of posts / blogs Opportunities:  Very little experience articulated, because he has only had two jobs, missed opportunity to make it look bigger  Not following any organizations or influencers  Head shot photo is a little hard to read – although the idea is interesting
  15. 15. Ted Cruz www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 15 Key Wins:  Has a profile  Lists experience  Uses banner (although could use a clearer picture)  Great use of media highlighting family – aligning to the values  Visuals reflect what the audience is looking for – family, Spanish speaking  Shares how to contact  Highlights education  Written a few posts  Following groups & influencers Opportunities:  Share more recent content  Include interesting research, or documents that highlight positions  Update his summary to tell more of a story
  16. 16. Carly Fiorina www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 16 Key Wins:  Has a profile  Lists experience  Uses banner (although could use a more “on-brand” or relevant photo)  Lists out roles, including non- profits  Highlights education Opportunities:  No headshot  No media or visuals that support her brand or tell her story  Lack of a summary or a story  Added high school, which is not necessary  With so many roles, it is a complex profile – plus, management trainee for 15 years seems odd
  17. 17. Chris Christie www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 17 No LinkedIn Profile / Not Public *LinkedIn does the work for you while you are away, so this is an easy one that could be set up and left alone, although not recommended.
  18. 18. Rand Paul www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 18
  19. 19. Comparing Republican Candidates Profiles www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 19 1st 2nd 3rd 4th
  20. 20. Company Page Comparison www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 20 2nd 3rd Huge missed opportunity to have a central place for your team and stakeholders to get information and updates. Easy enough to put a logo and description. 1st 4th 5th
  21. 21. Highlights • LinkedIn is an easy tool that is accessed by over 370 million professionals – yet sorely underleveraged by many of the candidates • Hillary Clinton has the best LinkedIn profile as far as reach, engagement, usage, and sharing a consistent message • Hillary Clinton, Jeb Bush, Rand Paul, and Ted Cruz are all Influencers • Donald Trump, for all of his business savvy, is not on LinkedIn. Chris Christie also seems to be missing a profile. www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 21
  22. 22. # of Followers and Engagement % www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 22 Engagement = (Likes + Comments)/Total Views, the number here is a percentageTotal Followers = Connections + Followers Overall, Hillary Clinton dominates on LinkedIn with her content strategy and sheer volume of followers. Even though there are changes to make to her profile to make it even more effective. Although her engagement percentage is not the top one, the sheer volume makes up for that. This could also be a place where she could assess how to increase engagement.
  23. 23. Overall Score* by Candidate www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 23 *See scoring table in the back of the presentation Hillary Clinton and Ted Cruz are close enough that it is an insignificant difference, especially given Hillary’s number of followers. However, there are several things every candidate should do to improve their profile. Given each of them has someone for social media, LinkedIn is low hanging fruit.
  24. 24. Does LinkedIn profile success predict nominations and then elections? Check back later this year. www.brandmirror.com @BrandMirror BrandMirror © 2015 All Rights Reserved. 24 1st 2nd

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