2. LinkedIn Mission Statement
“To connect the world’s professionals to enable them to be
more productive and successful”
The Ad Operations team is core to the overall success of
the company and my objective is to enable the team to be
as productive and successful and possible, maintaining an
efficient, happy workplace, building loyalty and increasing
job satisfaction
How do we do this?
4. The First 30 Days - Impact - People
Meet each Team Member in 1:1 sessions
Get to know the people who run Ad Operations
Learn what motivates, what irritates
Meet Ad Operations Stakeholders
Ensure clarity on responsibilities and expectations
Establish and forge relationships
Understand concerns, frustrations of all parties
If you could fix one thing, what would it be?
5. The First 30 Days - Impact - Ops
Understand systems and platforms
Shadow staff to fully comprehend day-to-day
processes and responsibilities
Study basics of each platform that Operations uses
Identify training needs, areas for improvement
Investigate internal/external solutions
Gain knowledge of where we are and what
needs to be done
6. The Next 30 Days - Innovate - People
Discuss findings with Monique and Janine
Seek agreement on priorities and areas of concern,
divide into projects
Set expectations, milestones, timelines, task leaders
Tackle “low hanging fruit” for immediate impact
Provide opportunities for ownership
Become involved in hiring process*
Become a true part of the team and a leader to look up to
7. The Next 30 Days - Innovate - Ops
Review, establish and document processes
Plan out project tasks
Report back on findings, detail areas of
achievement and failure
Launch and iterate as needed
Set a course for success and keep sailing on!
8. The Last 30 Days - Change - People
Full immersion in hiring process
Possible re-establishment of reporting lines*
Obtain feedback from all parties
Report back on results
9. The Last 30 Days - Change - Ops
Evaluate milestones on projects
Ensure all is on track, if not, find out why
Remove obstacles to success
Create pathways to progress
Report back on results
Discuss pitfalls and opportunities
Launch and iterate
10. LinkedIn - In Conclusion
My objective is to enable the team to be productive,
successful, efficient, and happy, by improving loyalty and
increasing job satisfaction. In implementing procedures and
processes we will have a better defined structure upon
which we can build. With these building blocks in place we
will be able to scale and grow as needs dictate
Thank You!
Editor's Notes
Training: HTML5? IPv6? SQL?
Ideally could speed up learning phase faster than 30 days
low hanging example: 2 servers being used for email and if we could migrate X users from one platform to another we would create efficiency
hiring process: can be accelerated as needs dictate
reporting lines: size of team and responsibilities may dictate a reorganised structure
