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Becoming a Web 2.0 Philanthropy

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A presentation by the Robert Wood Johnson Foundation's Web 2.0 Group outlining a vision for moving the foundation into a Web 2.0 world.

Published in: Health & Medicine, Technology
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Becoming a Web 2.0 Philanthropy

  1. 1. Becoming a Web 2.0 Philanthropy October 6, 2009
  2. 2. Who we are <ul><li>Larry Blumenthal </li></ul><ul><li>Steve Downs </li></ul><ul><li>Marjorie Paloma </li></ul><ul><li>Susan Promislo </li></ul><ul><li>Marianna Sachse </li></ul><ul><li>Al Shar </li></ul><ul><li>Mimi Turi </li></ul>
  3. 3. Group charge <ul><li>As part of long-range strategic thinking: </li></ul><ul><ul><li>to develop a vision for what RWJF would look like if it embraced the values of web 2.0 </li></ul></ul><ul><ul><li>to develop a set of recommendations to help us move toward this vision </li></ul></ul>
  4. 4. Today’s Presentation <ul><li>What we’ve done </li></ul><ul><li>What we’ve learned </li></ul><ul><li>What we envision </li></ul><ul><li>How we get there </li></ul><ul><li>Discussion </li></ul>
  5. 5. What is Web 2.0?
  6. 6. What is Web 2.0?
  7. 8. What is Web 2.0? <ul><li>A different way </li></ul><ul><li>of thinking </li></ul><ul><li>and acting </li></ul>
  8. 9. What is Web 2.0? Collaboration And Participation
  9. 10. What is Web 2.0? Decentralized Ownership of Information
  10. 11. What is Web 2.0? Openness and Transparency
  11. 12. What is Web 2.0? Speed and Immediacy
  12. 13. What is Web 2.0? Sharing Work in Progress
  13. 14. Our process…
  14. 15. What We’ve Learned <ul><li>Web 2.0 is: </li></ul><ul><li>Highly relevant to our work </li></ul><ul><li>Not about the tools </li></ul><ul><li>Will challenge some of our cultural norms </li></ul>
  15. 16. What About Control? You can increase impact by letting go.
  16. 17. What’s our vision?
  17. 18. Vision <ul><li>We’re in the know. </li></ul>
  18. 19. Vision <ul><li>We seed and engage in the important conversations of the day. </li></ul>
  19. 20. Vision <ul><li>We seed and engage in the important conversations of the day. </li></ul>
  20. 21. Vision <ul><li>We seek more feedback, more openly. </li></ul>
  21. 22. Our Vision <ul><li>We communicate using a network, not a broadcast model. </li></ul>
  22. 23. Our Vision <ul><li>We communicate using a network, not a broadcast model. </li></ul>
  23. 24. Our Vision <ul><li>We make it easy for people to work with us. </li></ul>…
  24. 25. Our Vision <ul><li>We make it easy for people to work with us. </li></ul>…
  25. 26. Our Vision <ul><li>Our users do some of our work for us. </li></ul>
  26. 27. Our Vision <ul><li>Our users do some of our work for us. </li></ul>
  27. 28. Our Vision We cultivate our networks. RWJF GRANTEES IN D.C.
  28. 29. Our Vision <ul><li>We adapt, based on the feedback we receive. </li></ul>
  29. 30. So … How do we get there?
  30. 31. Strategy <ul><li>Challenge: develop a strategy for RWJF to: </li></ul><ul><li>effectively harness the potential contributions of people and organizations beyond ourselves and our grantees to drive social change; and </li></ul>
  31. 32. Strategy <ul><li>Challenge: develop a strategy for RWJF to: </li></ul><ul><li>effectively harness the potential contributions of people and organizations beyond ourselves and our grantees to drive social change; and </li></ul><ul><li>use feedback to improve the quality and effectiveness of our work </li></ul>
  32. 33. <ul><li>“ Strategy is learned, not planned” </li></ul><ul><li>- Henry Mintzberg </li></ul>
  33. 34. Strategy push enable pull <ul><li>raise staff awareness and familiarity </li></ul><ul><li>ready the infrastructure </li></ul><ul><li>web 2.0 for internal communications </li></ul><ul><li>bring the outside world in </li></ul><ul><li>encourage experimentation </li></ul><ul><li>establish overarching metrics for what it means to be a web 2.0 organization </li></ul>
  34. 35. Strategy enable <ul><li>raise staff awareness and familiarity </li></ul><ul><li>ready the infrastructure </li></ul>
  35. 36. Strategy push <ul><li>web 2.0 for internal communications </li></ul><ul><li>bring the outside world in </li></ul><ul><li>encourage experimentation </li></ul>
  36. 37. Internal communications
  37. 38. Internal communications
  38. 39. Ceci n’est pas un précis
  39. 40. Bring the outside world in attrition  Laura Leviton  obesity  Annual Report  directions  nursing  literacy  childhood obesity  Community Health Leaders  staff  Executive Nurse Fellows  employment  childhood obesity  obesity  Laura Leviton  literacy  obesity  staff  Evaluating Innovations in Nursing Education  chronic care  nursing  frank karel  employment
  40. 41. Bring the outside world in attrition  Laura Leviton  obesity  Annual Report  directions  nursing  literacy  childhood obesity  Community Health Leaders  staff  Executive Nurse Fellows  employment  childhood obesity  obesity  Laura Leviton  literacy  obesity  staff  Evaluating Innovations in Nursing Education  chronic care  nursing  frank karel  employment
  41. 42. Encourage experimentation <ul><li>Take key RWJF functions and perform them differently </li></ul><ul><ul><ul><li>Reviewing grants: crowd sourcing </li></ul></ul></ul><ul><ul><ul><li>Issuing publications: release them as wikis </li></ul></ul></ul><ul><ul><li>Make sure they can fail </li></ul></ul><ul><ul><li>And set them up as proper experiments </li></ul></ul><ul><ul><ul><li>Hypotheses, measures, analysis, reflection </li></ul></ul></ul>
  42. 43. Strategy pull <ul><li>establish overarching metrics for what it means to be a web 2.0 organization </li></ul>
  43. 44. Reactions? <ul><li>To the vision: </li></ul><ul><ul><ul><li>Is it appealing? </li></ul></ul></ul><ul><ul><ul><li>Is it bold enough? </li></ul></ul></ul><ul><li>To the strategy: </li></ul><ul><ul><ul><li>Does it make sense? </li></ul></ul></ul><ul><ul><ul><li>What else will it take? </li></ul></ul></ul><ul><li>How does it make you feel?? </li></ul>
  44. 45. What you can do <ul><li>Start listening to sources (RSS, Twitter) </li></ul><ul><li>Get help & training: </li></ul><ul><ul><ul><li>go to the wiki - &quot;who knows how to do what“ – ask someone to help you out </li></ul></ul></ul><ul><ul><ul><li>NPO academy and upcoming webinars </li></ul></ul></ul><ul><li>Get your feet wet </li></ul><ul><ul><ul><li>use the guidelines </li></ul></ul></ul><ul><li>Share your reactions and ideas through the Web 2.0 blog   </li></ul>

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