Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11


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Daniel Gallant, Executive Director of the Nuyorican Poets Cafe, at #RLTM Realtime NY 11 on June 6th.

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Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11

  1. 1. @realtimereportTheRealtimeReport.com<br />
  2. 2. Daniel Gallant<br />Executive Director, Nuyorican Poets Cafe<br />
  3. 3. The Nuyorican Poets Cafe<br />A multi-arts venue founded in 1973 by a collective of poets and playwrights; based in New York City’s East Village<br />The Cafe has grown <br /> "from a small, volunteer-led venue best known for weekly poetry events to a thriving arts center with partnerships across the city." <br /><ul><li>The Wall Street Journal,</li></ul> February 24, 2011<br />
  4. 4. The Cafe’s growing online presence<br />Growth in Facebook/Twitter fan base has been roughly proportional to growth in website traffic; growth in eblast list has been negligible <br />
  5. 5. Revenue growth vs. online presence – annual revenues compared to total Facebook/Twitter fans <br />Facebook/Twitter fans<br />Gross annual revenue <br />(in hundreds of dollars)<br />
  6. 6. Google Adwords Keywords used by the Cafe: Click-Through Rate<br />
  7. 7. How the Nuyo’s social networking measures up against other cultural organizations (in absolute terms)<br />
  8. 8. How the Nuyo’s social networking measures up against other cultural organizations (in proportion to operating budgets)<br />
  9. 9. The Nuyo’s triumphs since overhauling our online presence<br />Grew online ticket sales by 30%, web traffic by 40%<br />Doubled number of weekly events<br />More than doubled annual revenues<br />Cut advertising budget while boosting public profile<br />Used feedback from social networking to create new programs, more effectively target audiences<br />Reimagined the Cafe’s brand: from edgy but low-tech to cutting-edge and tech-savvy<br />Fans used to mention us in the past tense; now they speak of us in the present and future tenses<br />
  10. 10. Recent media attention and promo opportunities due to social networking<br />Chosen from among Google’s 6,000 adwords grant recipients to discuss online strategy with business owners at first-ever Chase/Google social networking seminar<br />Chosen by Chase for advertorial in Inc. Magazine<br />Successful online promotional partnerships with Village Voice, Lincoln Center, Brooklyn Museum, Starbucks, many others<br />Social networking achievements featured in Wall Street Journal, New York Times, Crain’s New York, Huffington Post<br />
  11. 11. Social networking suggestions<br />On a regular basis, post content of value and relevance; don’t hypertweet, but do post items of community interest <br />Use Adwords/Facebook Ads to reach new fans; use eblasts for press/funders/investors; drive your regulars to FB/Twitter<br />Use data from Facebook/Twitter/Google Places and Adwords to identify your target audiences and the content to which they most strongly respond (contests and coupons can help here)<br />Use customer feedback to create new programs/products and to promote them more effectively<br />Identify and emphasize existing programs/products that reflect the behavior of your online fan base <br />
  12. 12. How to find us:<br />The Nuyorican Poets Cafe<br />236 East 3rd Street (between Avenues B and C)<br />New York, NY 10009<br />Tel: 212-780-9386 / Email: info@nuyorican.org<br />WEBSITE: www.nuyorican.org<br />FACEBOOK: www.facebook.com/nuyoricanpoets<br />TWITTER: @nuyoricanpoets<br />DANIEL’S TWITTER: @Dansencrantz<br />