Presentation about the social media and metrics of RPI alumni, given during the Rensselaer Volunteer Summit on Saturday, April 14, 2012.

1. Social Media @RPIAlumni

2. Facebook
• 96% of online Americans use Facebook
• 73% of the US internet population visits Facebook each month
• 48% of 18-34 y.o. check Facebook right when they wake up and about
28% check on their smart phones before getting out of bed
• 48% of young Americans said they find out about news through Facebook
• The 35+ y.o. demographic now represents more than 30% of the entire
Facebook userbase
• 62% of Facebook users between 35-54 years of age have liked a brand
• 61% of Facebook users who have liked a brand note that they are more
likely to purchase from that brand
• Facebook is the only social media platform that knows no generational
limits
• Of people who use social networking sites, 98% of both the Golden
Generation (age 67+) and Generation Zer's (ages 18-22) are on Facebook.

3. Twitter
• 161 Million total users
• 13.4 Million monthly users access Twitter via their
mobile phones
• ~140 Million Tweets are sent each day
• 27% login every day
• 60% are located in the U.S.
• 25% follow a brand and of that, 67% will purchase that
specific brand
• 48% of users are in college
• 52% are women
• 26-34 y.o. make up 30% of tweeps

4. LinkedIn
• 100 million members
• Second largest social media site after Facebook (28% of
total social media users)
• Averages 1 new user per second
• Average age is between 35-54
• 55% of users are male
• The finance industry makes up 14.8%
• Engineering is the fifth highest job function at 6.8% of
users
• 69% make at least $60k and 39% make over $100k.

5. YouTube
• 24 hours of video are uploaded every minute
• 5.8 Billion videos are streamed in the U.S.
• 2 Billion videos are viewed daily around the world
• Viewership gender is split 50/50
• 36% are 18-34 y.o.
• 65% of viewers are white
• Viewers whose annual household income is over
$100k make up 29% of the viewers

6. Google+
• 90 million unique users
• 67% male users
• 78% between the ages of 18-34
• Most common user occupations: students, engineer,
developer, and designer

7. Pinterest
• 12 million unique visitors
• 87% women
• 56% between ages 25-44
• Average time spent on site per visit 16:40 minutes
• Top Interests: Crafts, Gifts, Hobbies/Leisure, Interior
Design, Fashion Designers/Collections
• Drives more referral traffic than YouTube, Google+,
and LinkedIn combined

8. Other Social Media

9. RPIAlumni on Facebook
• 1,301 Likes
• Most comments come at noon
• 60% male
• 56% between 25-44 y.o.
• 3 of the top 5 countries are Asian
• Around 1,055 monthly users and as many as 400-500
daily users
• ~338k post views (almost double since June)
• Average reach of unique users is ~1,000
• Average 250 people see posts once; 150 see posts 6-
20 times

10. RPIAlumni on Twitter
• 1,248 Followers
• On mostly from 12-2 and again at 5
• Most @replies come at 10 a.m.
• Mentioned an average of once per day
• 90% are from U.S.
• Klout style is socializer (connects people and let's
them know what's happening)

11. RPIAlumni on LinkedIn
• 12,616 members in the RAA Group
– One of the highest percentages of alumni in a group,
according to LinkedIn reps
• 20% are engineers
• Senior and entry level personnel make up most
(29% and 19% respectively)
• Average ~6-7 discussions per week
• Average ~20 comments per week

12. RPIAlumni on Other Platforms
• 96 alumni circled us on Google+
• 61 Pinners following on Pinterest
• 50 followers on Instagram