2014 ROTARY INTERNATIONAL CONVENTION
Strengthening Rotary Through
Club & District Websites
Speakers
Elizabeth A. Smith Yeats
District Governor-Elect, District 6400
Rotary Club of Detroit, Michigan, USA
Peter Marko...
Submit your questions
Strengthening Rotary Through Club & District Websites
Rotary’s new visual identity & voice in the
digital space
• Make it easy for prospective members and the public
to underst...
QuickStart Guidelines
• Suggestions for site organization, navigation, logo,
colors, imagery, and other website elements
•...
Key principles
• Organize content by audience
• Talk about activities in the new voice – Join Leaders,
Exchange Ideas, Tak...
Resources
Strengthening Rotary Through Club & District Websites
Site Features URL
Rotary Brand
Center
Download & customize...
Website Challenges
Strengthening Rotary Through Club & District Websites
Tools to Make Your Site Engaging
RSS Feeds – automated news headlines
• Headline
• Headline + Description
• Learn how:
htt...
Site Examples
• Rotary in Australia
• Rotary Netherlands
• Rotary Sweden
• Rotary Club of Conwy (Great Britain)
• Rotary F...
Questions
Strengthening Rotary Through Club & District Websites
Upcoming SlideShare
Loading in …5
×

Strengthening Rotary Through Your Club Website (Advanced)

599 views

Published on

Published in: Government & Nonprofit
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
599
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Copies for you today
    First encounter with Rotary often happens online through website
  • General public - About your club and Rotary at a high level, how you are relevant to prospective members, and how they can get involved, pictures showing the best of what your club offers; Members - About club operations and projects; meetings, speakers and officers; fundraising; connecting with other members; renewals
  • Ideas widget sandbox - http://portal.clubrunner.ca/2351
  • Copies for you today
    First encounter with Rotary often happens online through website
  • Strengthening Rotary Through Your Club Website (Advanced)

    1. 1. 2014 ROTARY INTERNATIONAL CONVENTION Strengthening Rotary Through Club & District Websites
    2. 2. Speakers Elizabeth A. Smith Yeats District Governor-Elect, District 6400 Rotary Club of Detroit, Michigan, USA Peter Markos Chief Information Officer, Rotary International Nancy Neff Web Manager, Rotary International JOIN LEADERS, EXCHANGE IDEAS, TAKE ACTION
    3. 3. Submit your questions Strengthening Rotary Through Club & District Websites
    4. 4. Rotary’s new visual identity & voice in the digital space • Make it easy for prospective members and the public to understand Rotary • Inspire members about the big picture and our impact • Provide a consistent, clear picture of Rotary across communities Strengthening Rotary Through Club & District Websites
    5. 5. QuickStart Guidelines • Suggestions for site organization, navigation, logo, colors, imagery, and other website elements • Recommendations, not dictates • Take what works for your site and web platform Strengthening Rotary Through Club & District Websites
    6. 6. Key principles • Organize content by audience • Talk about activities in the new voice – Join Leaders, Exchange Ideas, Take Action • Use imagery to show connections and community • Take what works for your club and your web platform Strengthening Rotary Through Club & District Websites
    7. 7. Resources Strengthening Rotary Through Club & District Websites Site Features URL Rotary Brand Center Download & customize logos, images & video https://www.rotary.org/ brandcenter Rotary Images Download thousands of images https://www.rotary.org/ images RSS Automated feed of news & feature stories https://www.rotary.org/ news Member data integration Synching of member data via selected vendors https://www.rotary.org/ memberdata
    8. 8. Website Challenges Strengthening Rotary Through Club & District Websites
    9. 9. Tools to Make Your Site Engaging RSS Feeds – automated news headlines • Headline • Headline + Description • Learn how: https://www.rotary.org/myrotary/en/manage/tools- templates/rss-feed Ideas – featured projects • Rotary Club of Evanston Lighthouse Strengthening Rotary Through Club & District Websites
    10. 10. Site Examples • Rotary in Australia • Rotary Netherlands • Rotary Sweden • Rotary Club of Conwy (Great Britain) • Rotary France • Rotary Club of Sao Paolo Morumbi (Brazil) Strengthening Rotary Through Club & District Websites
    11. 11. Questions Strengthening Rotary Through Club & District Websites

    ×