Logo_Branding Standards Manual

CONNECTION & COLLABORATION FOR A GREATER COMMUNITY

Leadership Council of Greater Cincinnati • Branding Standards Manual 2
• Introduction ................................................................................3
• The Logo .....................................................................................6
• Alternate Logos ...........................................................................9
• Unacceptable Executions .........................................................11
• Color .........................................................................................16
• Secondary Assets .....................................................................18
• Web Usage ................................................................................19
• Social Media .............................................................................21
• Acknowledgements ..................................................................24
TABLE OF CONTENTS

INTRODUCTION
CONCEPTS INFORMING THE BRAND

Leadership Council’s Main Purpose
To define Leadership Council of Greater Cincinnati, we start with its
purpose. Leadership Council’s purpose is what drives the
organization’s actions and communications daily.
The Leadership Council of Greater Cincinnati is:
Our MISSION
To maximize the impact of non-profit organizations, develop their
leaders and strengthen the community.
Our VISION
Inspired, visionary leaders champion dreams of those we collectively
and collaboratively serve in a thriving community.
Who We Are
We are a growing group of local non-profit agencies who wish to
build capacity, connect, collaborate with and learn from each other in
order to meet the needs of the community.
What We Do
We strengthen the effectiveness of non-profits, develop their leaders
and strengthen the community through building capacity,
connections, collaborations, and cost savings.

INTRODUCTION
CONCEPTS INFORMING THE BRAND
Brand Character
The Leadership Council is an organization where human services
executives work in partnership with one another to set the direction
for the provision of human services in our region. We offer education,
training, funding opportunities, cost savings programs and strong
alliances to help you and your organization meet the needs of the
community.
Brand Attributes
• Passionate
• Innovative
• Community-building
• Connections
• Education-focused
• Philanthropic
• Dedicated
• Life-Affirming

INTRODUCTION
GRAPHIC SYMBOLISM
The Logo
Below is a breakdown of how the Leadership Council logo emulates
the brand attributes and depicts Leadership Council as an
organization of education and partnership.
“Connection & Collaboration for a greater community
Connection and collaboration are just two of the qualities that
Leadership Council is committed to providing for their members.
Through the combined efforts and skills of their members and those
they reach out to, a greater community is made.
Circles
Represent the
connections and
strong bonds
made among
members and
those that have
been helped.
“L/C” Connection
Leadership and
the Council are
interconnected
in many ways.
From the way the
executives lead
to the education
they provide,
the Letters
represent the
interconnectivity of
their worlds.

THE LOGO
GRAPHIC STRUCTURE
The Leadership Council of Greater Cincinnati logo incorporates
multiple graphic elements: the symbol, title, and tagline.
The Leadership Council logo must appear prominently (most often,
the front cover) on all materials published by the organization in print
or electronic format.
Please not that the words “Leadership Council of Greater Cincinnati”
are a graphic element, and as such are inseparable from the symbol.
The words may not be recreated with any font, nor resized or
rearranged for any reason. Multiple iterations of the logo for various
purposes can be found on page 10.
Leadership Council Symbol
Title
Tagline

THE LOGO
Safe Space
A safe area around the Leadership Council logo must be preserved
in order to retain maximum legibility of the logo. No elements such
as typography, other logos, graphics or photos may intrude upon this
safe area. In addition, placing the logo too close to a cut or folded
edge violates the safe area.
Please be sure to confirm with the printer that no safe areas are
violated.

THE LOGO
Size restrictions
In order to maintain legibility on printed materials, the Leadership
Council logo may not appear smaller than the sizes illustrated below.
In general, while the Leadership Council logo must be prominently
and largely displayed, however it should be sized appropriately for
each particular purpose. Please use common sense when sizing.
When using smallest possible sizing, remove tagline. Keep tagline
where legible.
1.5”
150 pixels
Minimum size for print
Minimum size for Web

ALTERNATE LOGOS
Multiple Iterations of Logo
The Leadership Council logo has multiple layouts for different uses.
The vertical logo should be used whenever possible, however the
horizontal logo may be substituted when space is an issue.
Full Vertical Logo
Full Horizontal Logo

ALTERNATE LOGOS
Colors
The Leadership Council logo can only appear in the signature green
palette, white and green palette, all black or all white as shown.
Backgrounds must be all white, black or green. No gradiation or
images are acceptable.

Unacceptable executions
The following pages illustrate some of the most common errors when
reproducing the logo, and should not be approved of.
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
Incorrect Color
Applying a drop shadow

Outlines are not acceptable
Placing the logo over images, text or other colors that make the logo
difficult to read

Altering, warping or tilting the logo in any way
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNI TY
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY CONNECTION & COLLABORATION FOR A GREATER COMMUNITY

Placing more than one logo per page

Incorrect sizing/mixing of vertical and horizontal logos
Mixing colors from black/white and green options

COLOR
Signature colors
Leadership Council’s colors include the signature palette of greens,
and must be these colors on all outgoing publications or materials.
Do not screen or tint these colors, as the nature of the colors
changes once there is a tint or opacity introduced. The Leadership
Council logo may only appear in the color options illustrated on page
10.
The makeup of the colors are as follows:
CMYK
C = 82
M = 46
Y = 100
K = 55
RGB
R = 29
G = 65
B = 29
HEX
#1d411d
PMS 350
CMYK
C = 22
M = 15
Y = 36
K = 0
RGB
R = 201
G = 200
B = 169
HEX
#c9c8a9
PMS 452
CMYK RGB
C = 0 R = 255
M = 0 G = 255
Y = 0 B = 255
K = 0
HEX #FFFFFF
CMYK
C = 39
M = 27
Y = 74
K = 0
RGB
R = 167
G = 166
B = 101
HEX
#a7a665
PMS 451
CMYK RGB
C = 0 R = 0
M = 0 G = 0
Y = 0 B = 0
K = 100
HEX #000000
CMYK
C = 66
M = 43
Y = 58
K = 20
RGB
R = 89
G = 110
B = 99
HEX
#596e63
PMS 625
White and black may also be used

COLOR
Background colors
The preferred background colors for the Leadership Council logo are
white, black and green as demonstrated on page 10.
CMYK
C = 82
M = 46
Y = 100
K = 55
RGB
R = 29
G = 65
B = 29
HEX
#1d411d
PMS 350
CMYK
C = 0
M = 0
Y = 0
K = 0
RGB
R = 255
G = 255
B = 255
HEX
#FFFFFF
CMYK
C = 0
M = 0
Y = 0
K = 100
RGB
R = 0
G = 0
B = 0
HEX
#000000

Secondary assets
Fonts
Secondary assets extend and reinforce the Leadership Council
brand. These assets include colors, fonts, audio elements and other
pieces that project the Leadership Council brand. Guidelines for the
most visible secondary assets are detailed in the following pages.
The san serif typeface chosen for the Leadership Council logo is
Helvetica Neue. If you are using a Windows operating system in
order to design or produce print publications you should install
Helvetica Neue on your computer. If using a Mac operating system,
these should already be installed.
You do not need to use Helvetica Neue for internal communications
such as letters or memos. Please use professional discretion when
creating these documents.
Helvetica Neue Condensed Bold
Helvetica Neue Condensed Black
Helvetica Neue UltraLight
Helvetica Neue UltraLight Italic
Helvetica Neue Thin
Helvetica Neue Thin Italic
Helvetica Neue Light
Helvetica Neue Light Italic
Helvetica Neue Regular
Helvetica Neue Italic
Helvetica Neue Medium
Helvetica Neue Medium Italic
Helvetica Neue Bold
Helvetica Neue Bold Italic

Web usage
All guidelines in this manual apply to both print and web, unless
otherwise specified. Safe areas and proportionality apply when
the logo is used in web communications. In addition, the following
guidelines must be met:
• The Leadership Council logo must serve as a link to the
organization’s home page (leadershipcouncil.us).
• The Leadership Council logo must be visible on every page at the
top of the page (without scrolling) when the monitor resolution is set
to 800x600.
• The Leadership Council logo must not be replicated as a pattern for
wallpaper or backgrounds.
• The Leadership Council logo must not be made into a
3-dimensional object (drop shadows, frames, animated, etc.)
Web typefaces
Use text, instead of graphics whenever possible. Use Helvetica on
web elements in order to maintain consistency.

Web usage
Web colors
Leadership Council’s colors include the signature palette of greens,
and must be these colors on all outgoing publications or materials.
Do not screen or tint these colors, as the nature of the colors
changes once there is a tint or opacity introduced. The Leadership
Council logo may only appear in the color options illustrated on page
10.
RGB
R = 29
G = 65
B = 29
HEX
#1d411d
RGB
R = 201
G = 200
B = 169
HEX
#c9c8a9
RGB
R = 255
G = 255
B = 255
HEX
#FFFFFF
RGB
R = 167
G = 166
B = 101
HEX
#a7a665
RGB
R = 0
G = 0
B = 0
HEX
#000000
RGB
R = 89
G = 110
B = 99
HEX
#596e63
White and black may also be used

Social media
Icons
Social media icons should include the taglines whenever readable.
However just the logo icon may be used in certain situations.
Full Logo, to be used
whenever possible
Logo Icon, to be used
when minimum sizing is
violated

Social media
Examples

Social media
Acceptable icons for profiles

Acknowledgements
Emily Schmidt
www.emilycschmidt.com
Erin Mays, Megan Parin, Emily Schmidt
Jenny Berg
Leadership Council Executive Director
www.leadershipcouncil.us
jennyberg@leadershipcouncil.us
4010 Executive Park Dr., Suite 100
Cincinnati, OH 45241
Graphic Design
Rebranding Team
Main Point of Contact
April 2015

Logo_Branding Standards Manual

Recommended

Recommended

More Related Content

Similar to Logo_Branding Standards Manual

Similar to Logo_Branding Standards Manual (20)

Logo_Branding Standards Manual