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Strengthening rotary presentation en

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Strengthening rotary presentation en

  1. 1. STRENGTHENING ROTARY
  2. 2. STRENGTHENING ROTARY | 2 TODAY YOU WILL LEARN:  Why we’re strengthening Rotary  What our research tells us  How our strategy helps clarify and focus  5 things you can do
  3. 3. STRENGTHENING ROTARY| 3 OUR PROGRESS
  4. 4. STRENGTHENING ROTARY | 4 WORKPLAN 1 Research and Analysis 2 Strategy, Messaging, Organization Implications 3 Brand Architecture 4 Visual Identity 5 Guidelines 6 High-Level Implementation Plan Uncover our opportunity Clarify how we present our offerings Activate our visual expression Empower audiences to live the brand Roll out our strengthened brand globally Build our brand strategy 1 Research and Analysis 2 Strategy, Messaging, Organization Implications 3 Brand Architecture 4 Visual Identity 5 Guidelines 6 High-Level Implementation Plan
  5. 5. STRENGTHENING ROTARY| 5 WHY WE’RE STRENGTHENING ROTARY
  6. 6. STRENGTHENING ROTARY | 6 OBJECTIVES • Clarify what Rotary stands for, how it’s different and why people should care • Elevate awareness and understanding • Motivate, engage and inspire current and prospective members, donors, strategic partners and staff
  7. 7. STRENGTHENING ROTARY| 7 SURVEY RESULTS Never Heard of Rotary Know Name Only Some Familiarity
  8. 8. STRENGTHENING ROTARY| 8 CHALLENGE NOTEARNING FULL CREDIT FOR OUR GOOD WORK Harder to reach our full potential
  9. 9. STRENGTHENING ROTARY| 9 WHAT OUR RESEARCH TELLS US
  10. 10. STRENGTHENING ROTARY | 1 0 Conducted 160+interviews Analyzed20,162surveys Reviewed 400+ documents institute meetings Participated in 5 Obtainedcomprehensive feedback from Rotarians in 167 countries Visited 20 clubs and attended the2012 International Convention
  11. 11. STRENGTHENING ROTARY | 1 1 ROTARY’S STRENGTHS DIFFERENTIATE US 1. A multidisciplinary perspective allows us to see challenges in ways others can’t 2. The ability to apply leadership and expertise to social issues 3. The passion and perseverance necessary for lasting change 4. Community impact on a global scale See differently Think differently Act responsibly Impact communities globally
  12. 12. STRENGTHENING ROTARY | 1 2 PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendshipand fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%
  13. 13. STRENGTHENING ROTARY | 1 3 …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendshipand fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%
  14. 14. STRENGTHENING ROTARY| 1 4 IMPLICATIONS  Rotarians are responsible leaders – Define by mindset  Connecting always will be a driving force behind Rotary  Rotary creates community impact on a global scale
  15. 15. STRENGTHENING ROTARY | 1 5 PUT THESE FACTS TO WORK FOR YOUR CLUBS Do your clubs: • Find leadership roles for new members right from the start? • Open service projects to prospects at least 4 times a year? • Look beyond title to a prospect’s mindset for membership potential?
  16. 16. STRENGTHENING ROTARY| 1 6 HOW OUR STRATEGY HELPS CLARIFY AND FOCUS
  17. 17. STRENGTHENING ROTARY| 1 7 ESSENCE VALUES VOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY
  18. 18. STRENGTHENING ROTARY | 1 8
  19. 19. STRENGTHENING ROTARY | 1 9 ESSENCE STATEMENT Rotary unites leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.
  20. 20. STRENGTHENING ROTARY | 2 0 Rotaryunites leaders from all continents, cultures and occupations toexchange ideasand take action around the world. ESSENCE STATEMENT
  21. 21. STRENGTHENING ROTARY | 2 1 Rotary brings together the kind of people who step forward to take on important issues for local communities everywhere. BRINGING OUR ESSENCE TO LIFE
  22. 22. STRENGTHENING ROTARY | 2 2
  23. 23. STRENGTHENING ROTARY | 2 3 ESSENCE VALUES VOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY
  24. 24. STRENGTHENING ROTARY | 2 4 ROTARY’S VALUES - WITH ACTIVE LANGUAGE Diversity We connect diverse perspectives. Vocational expertise, Serviceand Leadership We apply our leadership and expertise to solve social issues. Ethics and integrity We honor our commitments. Fellowshipand global understanding We build lifelong relationships.
  25. 25. STRENGTHENING ROTARY | 2 5 ESSENCE VALUES VOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY
  26. 26. STRENGTHENING ROTARY | 2 6 SMART We look at problems from different angles and apply our expertise to solve social issues in ways others cannot. Our communications are insightful and discerning. WE SOUND: Knowledgeable Perceptive Confident BUT NOT: Obscure Disconnected Arrogant OUR VOICE
  27. 27. STRENGTHENING ROTARY | 2 7 27 COMPASSIONAT E Tackling the world’s toughest challenges requires empathy. Our communications champion real people, stories and conversations that are relatable and universal. WE SOUND: Thoughtful Sincere Engaging BUT NOT: Lofty Sentimental Weak OUR VOICE
  28. 28. STRENGTHENING ROTARY | 2 8 OUR VOICE PERSEVERING We are relentless in our pursuit of lasting solutions to systemic problems at home and abroad. Our communications express our perseverance when we speak with clarity and conviction. WE SOUND: Bold Purposeful Courageous BUT NOT: Reckless Close-minded Stubborn
  29. 29. STRENGTHENING ROTARY | 2 9 INSPIRING Motivated by the enduring connections and positive change we bring to communities and the world, we encourage others to take action. Our communications convey hope, enthusiasm and passion. WE SOUND: Upbeat Hopeful Visionary BUT NOT: Hyper Zealous Impractical OUR VOICE
  30. 30. STRENGTHENING ROTARY | 3 0 22022175
  31. 31. STRENGTHENING ROTARY | 3 1 SAMPLE MEMBERSHIP BROCHURE COVERS
  32. 32. STRENGTHENING ROTARY | 3 2 MEMBERSHIP BROCHURE COVER AND INTERIOR SPREADS
  33. 33. STRENGTHENING ROTARY | 3 3 CLUB SERVICE PROJECT POSTERS
  34. 34. STRENGTHENING ROTARY | 3 4 DEVELOPMENT PAMPHLET COVER AND INTERIOR
  35. 35. STRENGTHENING ROTARY | 3 5 OUTDOOR BILLBOARDS
  36. 36. STRENGTHENING ROTARY | 3 6 INTERNATIONAL CONVENTION POSTERS
  37. 37. STRENGTHENING ROTARY | 3 7 PRELIMINARY VERSION, NOT FINAL DIGITAL
  38. 38. STRENGTHENING ROTARY | 3 8 ROTARY LEADER COVER
  39. 39. STRENGTHENING ROTARY | 3 9 ROTARY SIGNATURE ® NOTE:GRAPHICSARENOTFINALART.
  40. 40. STRENGTHENING ROTARY | 4 0 PIXEL PROBLEM: DIGITAL AND SMALL SPACE
  41. 41. STRENGTHENING ROTARY | 4 1 TWO-PART SOLUTION
  42. 42. STRENGTHENING ROTARY| 4 2 CLUBS
  43. 43. STRENGTHENING ROTARY| 4 3 PROGRAMS
  44. 44. STRENGTHENING ROTARY| 4 4 SERVICE PROJECTS – AREAS OF FOCUS
  45. 45. STRENGTHENING ROTARY| 4 5 SERVICE PROJECTS – LOCAL
  46. 46. STRENGTHENING ROTARY| 4 6 PARTNERS AND INTERNAL CAMPAIGNS
  47. 47. STRENGTHENING ROTARY| 4 7 NEXT STEPS
  48. 48. STRENGTHENING ROTARY| 4 8 BRANDING COMMITTEE  Fulfilled its charter  Makes final report to Board in June  Brings final decision item  Identifies items outside charter, transition to other Committees and Secretariat
  49. 49. STRENGTHENING ROTARY| 4 9 IMPLEMENTATION Strategy – Inform Rotarians and staff and make case why strengthening Rotary is vital – Inspire Rotarians and staff to embrace and live the essence, values and voice – Empower Rotarians and staff with tools and resources
  50. 50. STRENGTHENING ROTARY| 5 0 INFORM | INSPIRE | EMPOWER 1. SHIFT YOUR THINKING FROM “BRAND” TO STRENGTHENING ROTARY.
  51. 51. STRENGTHENING ROTARY| 5 1 INFORM | INSPIRE | EMPOWER 2. SHARE THE RESEARCH AND STRATEGY.
  52. 52. STRENGTHENING ROTARY| 5 2 INFORM | INSPIRE | EMPOWER 3. LIVE THE BRAND…AND INSPIRE CLUBS TO TRULY LIVE IT AS WELL
  53. 53. STRENGTHENING ROTARY| 5 3 INFORM | INSPIRE | EMPOWER 4. WORK TO IMPROVE MEMBER ENGAGEMENT.
  54. 54. BE A ROTARY CHAMPION INFORM | INSPIRE | EMPOWER
  55. 55. STRENGTHENING ROTARY | 5 5 Questions?

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