Presiding Officer Training module 2024 lok sabha elections
Evaluation Plan
1. Evaluation Plan
Ben Land and Ryan Gooderham
Question One
Technologyto use: VLOG (use plenty of cuts to and from the film, keep it interesting, whizzy
transitions, highlighting key parts)
Visual Elements: Embedded clips from the sequence in vlog, highlighted circles around key
parts, plenty of transitions
What we are going to say:
● Intro: brief explanation of what the codes and conventions are
● We have borrowed conventions from Action Adventure to:
A: Link to and appeal to our target audience
○ Action Adventure elements help to draw in the audience and then the thriller
elements become more prominent towards the end - kind of like tricking them into
watching the film
B: To enhance the conventions of thrillers - i.e. get audience engaged + involved - make
the cliff hanger at the end even more suspenseful and exciting
● Go through: WHY
○ Camerawork
■ Tracking camera shot - create feeling of movement and action
■ POV shot - involve and engage the audience
○ Editing
■ Jump cuts - used in video game footage to add to mood and
discombobulate the audience
○ Mise-en-scene
■ Blood effects- more typical of Action films but the suggestive use of blood
could be thriller based
■ Costume
● Dark costumes for all characters - show dark nature of the film and
hint to audience how the dark undertones will remain throughout
the film
■ Props
● Gun, car, etc. - typical of thriller films - gun has suggestive violence,
car is not necessarily conventional but helps to link to real-life and
lets audience connect
■ Lighting
● Dark colours - not very bright lighting - typical of thriller films
● Some quite bright parts (i.e. in game sequence) which are non-
conventional… could link to our use of action adventure
conventions to get the audience interested
○ Sound
■ Non-diegetic music - used throughout opening to add to the mysterious
mood, heighten the action and tension to build on the narrative
■ Diegetic sound effects (gunshots, motorbike) - create verisimilitude, make
audience believe what they are watching and so become more engaged
and involved with the sequence
○ Narrative
2. ■ Violence + murder - thriller, more action based but creates mystery (non-
conventional)
■ Cliff hanger at the end of the sequence (did the boy do it? Was it his fault?)
- makes the audience think and keeps them thinking about the film some
time after it has finished (it has them questioning)
■ Plot twist - when audience see that the first part was a game, then
newsreader begins to describe crime scene - again, makes the audience
wonder and question what they are watching
■ Suspenseful scene - in the run up to the video game character killing 3
people (stalking) - builds tension and gets the audience on the edge of
their seats, wondering what will happen as the tension builds
■ Typical thriller characters - cop, criminal - easy for the audience to
understand quickly and get a grasp for who the characters are (what they
stand for too)
Question Two
Technologyto use: Info-graphic (using Piktochart)
Visual Elements: Screenshots from clips of the film, pictures of the social groups being
described
What we are going to say:
● Our aim - how we want to keep/change the views of particular social groups
● Talk about:
○ Teenagers / young adults:
■ Gamers
● Main character is a young boy so engulfed in a video game that he
becomes involved in it in real life
● Negative stereotype - young people are a gang who are so involved
with video games + it’s very violent - conventional
○ News reporters
■ Posh, professional, well dressed
○ Gangsters: Drug dealers
■ Dangerous, violent
○ Police
■ Violent, stereotype that police use violence constantly?
Question Three
Technologyto use: PowToon
Visual Elements: Screenshots, Openings of the institutions, pictures relating to the media
conglomerates, production company logos (including ours)
What we are going to say:
● What is a big conglomerate?
○ “A media conglomerate, media group or media institution is a company that owns large
numbers of companies in various mass media such as television, radio, publishing,
movies, and the Internet.”
○ Advantages… (of each)
○ Disadvantages… (of each)
● We chose: co-production
○ Gives us more creative control - Warner Bros handle distribution and take profits,
but film gets wide audience
3. ● BIG SIX:
○ Warner Bros
■ Owned by Time Warner (2nd largest media conglomerate)
■ Founded April 4th, 1923
■ Revenue of $12.992 billion in 2015
■ Highest grossing films include: The Dark Knight, Suicide Squad and Harry
Potter and the Deathly Hallows (pt 2)
○ Paramount Pictures
■ Owned by Viacom (4th largest media conglomerate)
■ Founded May 8th, 1912
■ Revenue of $2.885 billion in 2015
■ Highest grossing films include: Titanic, Forrest Gump and Shrek the Third
○ 20th Century Fox
■ Owned by Newscorp (3rd largest media conglomerate)
■ Founded May 31st, 1935
■ Highest grossing films include: Avatar, Star Wars, Deadpool
○ Walt Disney Pictures
■ Owned by Walt Disney Company (largest media conglomerate)
■ Founded October 16th, 1963
■ Highest grossing films include: Finding Dory, The Lion King, Frozen
○ Columbia Pictures
■ Owned by Sony Corporation (5th largest media conglomerate)
■ Founded June 19th, 1918 (as CBC Film Sales Corporation)
■ Founded as Columbia Pictures on January 10th, 1924
■ Company sold in 1989 to Sony for $3.4 billion
■ Highest grossing films include: Men In Black, Skyfall, 21 Jump Street
○ Universal Pictures
■ Owned by:
● GE (2nd largest media conglomerate)
● And Comcast (largest telecommunications company in the US)
● Founded April 30th, 1912
● Revenue of $4.239 billion in 2015
● Highest grossing films include: Jurassic World, Minions, Despicable
Me, The Secret Life of Pets
● Our own production company
○ Both benefits of the large scale, famous production company and getting profit and
advertisement for our own company
○ Admittedly, they will take a large amount of profit but we will also get the benefit of
having our film distributed widely and successfully by a well known and well
established production company
● In association with Warner Bros (Owned by Time Warner)
■ They have distributed other thriller films, popular
■ 2nd largest media conglomerate (very big and powerful)
■ They do Batman! Links to other thriller films to give us confidence that they
will distribute the film well
■ Production logo has been subtly changed to fit genres - they produce a
large range of film
4. Question Four
Technologyto use: Short film (like Gogglebox type thing - showing audience reactions - i.e.
target audience and not target audience)
Visual elements: Clips from the footage, sound effects, editing, footage of audience
What we are going to say:
● Young adults = target audience
○ People involved in gaming - would understand the concept and enjoy the film
○ Watching TV - news would be understandable like real life
○ Older adults (middle age) could enjoy the film - middle aged actor, they may enjoy
thriller films (or the action element may draw them in)
● Boys main audience
○ Cars, guns, gaming, stereotypical for teen boys
○ Women not really the audience - stereotypically girls don’t like blood and gore, not
too worried about action
● Old people = not the target audience!!
○ Stereotypes: old people don’t like violence/anything to action-y
Question Five
Technologyto use: Prezi (���)
Visual elements: Evidence from footage, moving pictures, evidence of where it links in real life)
What we’re going to say:
● Young actors
○ Relatable to the audience, understandable
● How we followed audience feedback from research
● Use of news = real life, can relate to their life
● Props: games console, remote - something that the audience is used to, understand, use
a lot
● Car: target audience drive/learning to drive so may be interested in seeing this
● Blood effects - key moments in the footage
Question Six
Technologyto use: Video - screen recording go through technology in an animation
Visual Elements: Screenshots, screen grabs, evidence of on screen recordings of using the
different technologies - exciting animations & transitions
What we’re going to say:
● Research & Planning (not too important)
○ Survey Monkey
■ Gathering and analysing audience feedback
○ Presentational technologies:
■ Prezi, Emaze, Piktochart, Mindmeister, Visme
■ Slideshare + PowerPoints
○ Blogger
■ Embedding
■ Labels
■ Organising for our projects
○ YouTube
■ Uploading & Embedding
5. ■ Commenting
● Construction (Filming & Editing) (important)
○ Final Cut Pro X
■ Blade tool
■ Text
■ Distorting
■ Stabilisation
■ Audio/Colour
Manipulation
■ Shape masks
■ Layering
■ Chroma keying
(green screen)
■ Effects
■ Keyframing
■ Speed changing
■ Transforming
■ Transitions
○ BEN’s ADOBE SOFTWARE (ONHIS HP �)
■ Adobe Premiere Pro
■ Adobe After Effects
● Green screen
● Colour manipulation
● Keyframing
● Slow motion/ speed up
● Sound distortion (gunshots and blood splats)
■ Action Essentials pack 2
○ Camera
■ (Along with tripod and steadicam)
○ GoPro + Mobile Phone screening (to see what's happening)
Question Seven
Technologyto use: Emaze
Visual elements: Comparison between preliminary and final task - clips from each task
What we’re going to say:
● Explanations for each clip - what happened / what went well/wrong
● How we improved/didn’t improve
○ Ideas about sound: hearing dialogue, appropriate sound effects/music for
sequence
○ Correct use of titles (i.e. not Star Wars scrolling titles, using the news footage to
embed and CCTV camera labels at the start)
○ Editing - complex use, still using Final Cut Pro but using it in a more advanced
way
○ Organisational skills - including storyboarding, creating shot lists, planning has all
improved
○ More advanced use of all technology - more knowledge of each technology we
have used throughout the project
○ Shot-reverse-shot, 180 degree rule, match on action:
■ How we used each in our film, whether they worked:
● SHOT REVERSE SHOT:
○ Preliminary Evidence: Starting dialogue, Emily and Calista
talking and eating kiwis, shot of Emily, then of Calista then
back to Emily again
○ Final Film Evidence: Shot of boy looking towards TV, shot of
news footage on TV then back to a shot of the boy. This
6. keeps the audience orientated and focussed on what’s
going on especially at this important part of the narrative
● 180 DEGREE RULE:
○ Preliminary Evidence: We clearly stuck to this during the
opening kiwi scene, as the camera stayed within the 180
degree rule so not to confuse the audience. Other examples
were running through the hall and the lightsaber fight further
on in the film
○ Final film evidence: We always see the boy in the final film
from in front, behind, or to his right hand side (never do we
see him from the left)
● MATCH ON ACTION:
○ Preliminary Evidence:This can be seen when The Flash
opens the door of his lair (aka the music cupboard) - as he
opens it from one angle and steps through it from another. It
can also be seen when the kiwi is dropped as we see it drop
from his hand then we see another shot of it hitting the floor
○ Final film evidence: As the boy lifts up the remote in the final
part of the sequence, we first see a shot of him from in front,
picking up the remote, then we cut to a shot from behind of
him holding the remote
■ What we’ve learned from this
● Keeping the audience understanding of what’s going on, following
the narrative, very important for keeping audience engaged and
involved