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Business Social Networking: Mexico


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Companies all over the world come to Regus to find the flexible workspace that enables them to do business more effectively. We have over 800,000 customers using our business centres every day, this gives us a wealth of experience in all workplace issues. If you’re looking for an expert to speak at your event, big or small, we are happy to provide trained speakers to talk about the issues your audience want to discuss.

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Business Social Networking: Mexico

  1. 1. Social success? <br />
  2. 2. A global phenomenon<br />400+ million worldwide users <br />Social networking currently accounts for 22% of all time spent online1<br />1) Nielsen Company, June 15th 2010 <br />
  3. 3. A new opportunity for business?<br />70 million members worldwide3<br />700,000 small businesses2<br />But what do businesses use these professional social networks for? <br />2) SysComm International 2010<br />3) LinkedIn 2010<br />
  4. 4. A global survey of business social networking <br />15,000 respondents<br />75 countries<br />REPORT<br />
  5. 5. Global Findings<br />62%<br />700,000 small businesses2<br />Social Networks are now actively used by companies worldwide for various networking functions <br />
  6. 6. Global Findings<br />700,000 small businesses2<br />40% have successfully used social networks to find and acquire new customers. <br />
  7. 7. Global Findings<br />700,000 small businesses2<br />58% keep in touch with business contacts <br />
  8. 8. Global Findings<br />700,000 small businesses2<br />54% use networks to gather useful business information <br />
  9. 9. Global Findings<br />700,000 small businesses2<br />27% have a formal marketing budget line devoted to retaining customers<br />
  10. 10. Global Findings<br />700,000 small businesses2<br />54% of companies use business social networking to join special interest groups <br />
  11. 11. Global Findings<br />ICT<br />Media /Marketing<br />Retail<br />Consultancy<br />Financial services<br />Average use of social networks<br />700,000 small businesses2<br />Healthcare<br />Manufacturing<br />Certain industries are making more use of social networking than others<br />
  12. 12. Global Findings<br />700,000 small businesses2<br />34% do not believe business social networks will ever be a significant method of reaching customers and prospects<br />
  13. 13. Regional Findings<br />57%<br />73%<br />700,000 small businesses2<br />More respondents in Mexico use social networks on a personal level<br />
  14. 14. Regional Findings<br />40%<br />70%<br />700,000 small businesses2<br />More firms in Mexico use social networking to keep in touch with contacts <br />
  15. 15. Regional Findings<br />33%<br />50%<br />700,000 small businesses2<br />Firms in Mexico are very successful in acquiring new customers through social networking (2nd most likely globally)<br />
  16. 16. Case Study: Regus<br />
  17. 17. Case Study: Dell<br />$6m new business<br />Refresh B2B Campaign<br />Exclusively Social Media<br />
  18. 18. Case Study: Pepsico<br />Refresh B2C project <br />1 Billion<br />Media impressions<br />Driven by social media<br />
  19. 19. Case Study: Starbucks<br />100 <br />new products developed<br />My Starbucks Idea website <br />Driven by social media<br />
  20. 20. Summary<br />Confirms the rising role of business social networking<br />Significant new revenues can be gained by savvy firms <br />Increasing numbers devote dedicated marketing budget to social networking activity<br />
  21. 21. NOTES<br />Additional Mexican content/stats to follow this slide<br />
  22. 22. Most popular internet sites in mexico<br />1 Google<br />2 Windows Live<br />3 YouTube<br />4 Metroflog<br />5 Hi5<br />
  23. 23. Global internet users15+ home & work locations<br />comScore world metrixjuly 2009<br />
  24. 24. Distribution of worldwide internet audience<br />comScore world metrixjuly 2009<br />Europe<br />Latin America<br />Middle East/ Africa<br />Asia Pacific<br />
  25. 25. Online engagement by country<br />comScore world metrixjuly 2009<br />
  26. 26. Mexico<br />