For more information visit regus.com/corporate or call 855-REGUS-54
Client
The Neiman Marcus Group operates
luxury retail ...
For more information visit regus.com/corporate or call 855-REGUS-54
Outcome
The number of Regus locations used
by Neiman M...
For more information visit regus.com/corporate or call 855-REGUS-54
Regus Corporate Workspace Solutions is dedicated to he...
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Regus Case Study: Neiman Marcus

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Learn how Neiman Marcus partnered with Regus to stay productive and focused on business, while maintaining a professional presence.

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Regus Case Study: Neiman Marcus

  1. 1. For more information visit regus.com/corporate or call 855-REGUS-54 Client The Neiman Marcus Group operates luxury retail stores across the US, from its headquarters in Dallas, Texas. In addition to its Neiman Marcus and Bergdorf Goodman stores, it has 36 Last Call clearance centers, usually located in outlet malls. Last Call is enjoying good growth in the US, and has six store openings scheduled for 2014. Challenge Typically, when Neiman Marcus launches a Last Call outlet, the store manager spends 90 days in the new location preparing for the launch and recruiting staff. And since the store is not yet open, the manager needs a place to work. For example, somewhere to interview job applicants and build local connections. When embarking on this process, the managers want to be immediately productive. With just 90 days to have staff on board and the store opened, they cannot waste time waiting for desks or phone lines to be installed. They need instant, ready-to-use workplaces close to the site of the new store. And since they only need that workspace temporarily, they don’t want to lock into long-term agreements. Another priority for Last Call and its managers is the image presented to potential employees. According to Bill Earnheart, Vice President, Last Call Stores, “The manager needs an environment where someone who doesn’t know much about Last Call can come in and understand that it’s a professional organization. We expect professionalism from our retail staff, and that’s what we must present to them at recruitment.” Therefore, the pre-launch offices must be high-quality, professional spaces, accessible and business-ready as soon as Last Call needs them. Solution The solution chosen by Last Call is to use Regus flexible workplaces. One reason that attracted Bill Earnheart to Regus is the extent of its network. “The proximity is of prime importance because when people come to interview for a job, they need to understand the time of their commute. So the manager’s temporary office can’t be very far from where the store will be. And we’ve found that Regus usually has a location very convenient to the new retail location.” Another attraction is speed to market. Since Regus’ flexible workplaces are already fully equipped, Last Call’s managers can quickly get started working. “I don’t have to put someone out in the field, and find space, furnish it, connect IT and all the other things that go into setting up an office. It boils down to convenience. The office is ready-to-work,” explains Bill Earnheart. And not only are the Regus Offices convenient and easy, they convey the high-quality, professional image that Last Call wants to present. Neiman Marcus case study “I don’t have to put someone out in the field, and find space, furnish it, connect IT and all the other things that go into setting up an office. It boils down to convenience. The office is ready-to-work.” Bill Earnheart Vice President Last Call Stores
  2. 2. For more information visit regus.com/corporate or call 855-REGUS-54 Outcome The number of Regus locations used by Neiman Marcus at any one time varies according to the plans for store openings. While it generally uses offices for the manager and assistant manager of each store, there is also the option to utilize other Regus facilities if it needs them – such as an on-demand, pay-as-you-use conference room if it is running orientation groups or training sessions. Employees throughout Last Call benefit from using Regus workplaces when it launches new stores. Earnheart and his team have access to professional office space wherever and whenever they need it. Store managers gain the convenience of an instant office, which helps them attract great staff. And Last Call’s technical staff appreciate the ease of doing business with Regus. “Our telecom manager really likes Regus because he always knows what to expect,” says Earnheart. “We know we will get the high- speed connection we need and that we can seamlessly connect into our own network the way we need to do it, allowing us quick set up communications for our teams.” With less time-to-market in each new location, and less drain on staff time, Regus’ flexible workplaces are making Last Call’s growth strategy much easier to execute. Neiman Marcus case study “Our telecom manager really likes Regus because he always knows what to expect. We know we will get the high-speed connection we need and that we can seamlessly connect into our own network the way we need to do it, allowing us quick set up communications for our teams.” Bill Earnheart Vice President Last Call Stores
  3. 3. For more information visit regus.com/corporate or call 855-REGUS-54 Regus Corporate Workspace Solutions is dedicated to helping global organizations realize the full potential offered by alternative working models. In short, we help enable radical transformations in the way they do business. With a global network spanning 750 cities and 100 countries, we are the world’s largest provider of innovative workspace solutions. And by tailoring these solutions to our customers’ needs we enable them to grow revenues, reduce costs, increase profitability, become more agile and provide great working environments for their people. The world of business is changing, and so are the ways businesses work. Organizations are under pressure to do more than improve efficiency – they must increase productivity with fewer resources. This is why most of all Fortune 500 and FTSE 500 businesses are Regus customers. • Reduce infrastructure costs by up to 60% and remove leases from your balance sheet • Establish an instant presence in new markets • Empower your people, reduce their commute and increase their productivity • Provide globally consistent standards for your distributed workforce • Create great working environments for your people to collaborate and work more effectively. Enable professional mobile working practices, wherever your people are Rethink the way you work 2000 locations worldwide

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