From this project, we conclude that users of autorickshaws have more trust in the Bajaj brand as compared to others. The brand is one of the important tools that occupy the target market by the marketer.

1. Brand awareness of auto rickshaw
Guided By-
Dr. Sisir Ranjan Dash
Submitted By-
Sayad Shahanawaz-200402100017
Mrutyunjaya Mishra-200402100009
Alok Kumar Pradhan-200402100002
Ranjit Kumar Nayak-200402100011

2. Introduction
Objective
Research design
Analysis and findings
Managerial Implications
Conclusion
content

3. introduction
Brand awareness describes the degree of customer
recognition of a product by its name.
Brand awareness keeps a brand top-of-mind
With the audience. It builds brand equity and
increases customer loyalty.
We have done a research on brand awareness
of auto rickshaw with those people, who have hired
auto rickshaw for travelling during past two years.

4. objective
Recording, gathering, analysis and interpretation of the
data collected through research design.
Study of brand awareness of auto rickshaw through the data collected
from the research design and analyze it.

5. Research design
 1st step:- we are go for a research about brand awareness of our
product with our competitor.
 2nd step:- Creating appropriate questionnaire for collecting data.
- Brand Recall
- Top-of-Mind (TOM)
- Spontaneous
- Aided
 3rd step:- sample selection and collection of data.
- We have selected samples from the population of women those are
regularly travel by auto rickshaw.
- We have recorded the data on phone call.
- After receiving the response through the questionnaire, we exported the
response in excel format.

6. Research design
 4th step:-analysis and interpretation of the
data collected.
 5th step:- Managerial implications.
 6th step:- Conclusion.

7. Analysis and Findings
 The data were collected from 70 women.
For age, 71% ranged between 15-30 years,
24% ranged between 31-45 years and 5%
ranged above 45 years.
 For qualification, 54% are doing
Graduation, 19% are doing PG and 25%
are other.

8.  Scoring of the brands
 TOM – 10
 Spontaneous 1- 8
 Spontaneous 2- 6
 Spontaneous 3- 4
 Aided - 2

9. ManagerialImplication
o Run Facebook and Instagram ads- By running brand
awareness ads, we can reach new people who might be
interested in our brand and even target audiences based on
specific behaviors and preferences.
o Take part in brand partnerships- Linking up with
another brand does more than just combine both
companies’ reaches––it also builds trust among both
audiences. If they like Brand A, and Brand A is partnering
with Brand B, maybe Brand B is someone they should
know about, too.
o Start a Referral Program-One way to achieve brand
awareness through the coveted word-of-mouth marketing
is to help our loyal customers be our best advocates.
o Guest advertisement for other sites-It’s important for
brands to run own advertise and build owned audiences,
but for increase we can make it.
o Storytelling-
o Unique features- Like better mileage, lesser
maintenance, Automation system, unique style, high
breaking system, more horsepower, cost, etc..

10. COnclusion
• From this project we conclude that users of autorickshaws
have more trust in the Bajaj brand as compare to others.
• Brand is the one of the important tool that occupy the target
market by the marketer.
• From this project we feel that the Bajaj Auto rickshaw have
more quality, long life, good service, better mileage and lesser
maintenance .
• We found after the Bajaj the Mahindra and Mahindra got
second users choice.
• Brand awareness are created by the following factors, among
all the factors advertisement creates more brand awareness
than other factors.
• Finally it concludes that brand awareness creates customer
engagement to the concerned products its develops a good
equity level to the marketer.

11. Thank you
Thankyou