2. ACT
Understand your market through price, promotion, product and point of sale information.
Identify opportunities to grow and increase profits.
Monitor the competition in your market of interest on their operations and market tactics.
ACTIVATION
Increase brand visibility and built brand equity
Bring excitement in the channel through brand initiatives
Build brand image by capitalizing on specific occasions
ACTIVITY
Drive impulsive purchases by capitalizing on channel related occasions
Secure / Retain & Extend / Enhance product availability
Increase profitable sales
ACTION
Build stronger relationships with the community
Further increase the brand’s connection, credibility and relevance to consumers
Create positive publicity for the brand image