Digital Marketing should address the targeted audience and promote the brand's offering. This information is provided by the product management team.

1. How to combine Product Management with Marketing
First, define the features and benefits of your
product portfolio. Include market analysis,
competitor SWAT analysis, and benchmarking.
STEP1- THE PRODUCT
Third, set up the outreach campaign. The
latter will be influenced by the familiarity of
the audience with your brand and offer. The
campaign channel and message will reflect
the gap between the brand and the audience.
STEP3 - PROMOTION
Second, identify the physical and
psychological traits of your target
audience. And how your product portfolio
fits the audience needs (issues/goals)
STEP2 - THE AUDIENCE
Finally, design a landing page that satisfies
the on-page SEO requirements but also
encourages the customer journey from an
interest in the promotional message to a
purchasing intent.
STEP4 - SEO