Qurater overview july 2014
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Qurater provides the deepest social ad targeting intelligence for specific high value verticals - Find the right customers with better targeting and reach them efficiently. Our technology improves social media ad ROI.
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Qurater overview july 2014
- 1. Qurater Business Edge Big Data Approaches for Customer Acquisition
- 2. Founding Team Rakshit Daga Founder & CEO Sumit Mishra Founder & CTO Prashanth Adiraju Co-Founder & Chief Product Officer Each founding member brings 15+ years experience defining, developing & selling technology products
- 3. Social Media – Unique Ad opportunity Media landscape is fractured, but Social networks have scale - enormous user bases and deep databases. $4.7B 2013 $17.0B 2017 Social data gains more value the closer to the source you get--that is, to individuals and to what they express about themselves on social platforms ...... CAGR 30+% But with current ad targeting ....... Social Media Ad spend
- 4. Purchase intent context is getting lost
- 5. Qurater provides the deepest social ad targeting intelligence for specific high value verticalsFind the right customers with better targeting and reach them efficiently DEMOGRAPHIC Age, Gender PERSONAL City, Birthday, Education, Workplace, Education SOCIAL Likes, Interests, CONTEXT Purchase Intent
- 6. Our goal - help brands improve their social media ad ROI facebook CONTEXT Demographic, personal, social & behavioral QURATER CONTEXT Purchase Intent from social conversations 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% facebook Google (adwords) 0.20% 5.23% Retail CTR Opportunity to improve is significant
- 7. Improved ad targeting with Facebook integration CTR CPA Interest, demographic targeting Interest targeting lets you target everyone who has expressed a specific interest in any topic Context (Purchase intent) targeting Context targeting lets you target everyone who has expressed purchase intent for a specific product Qurater integration with facebook (custom audiences)
- 8. Qurater Context 1. Deeper understanding of vertical specific dimensions (e.g. price segments, product features) 1. Purchase intent – specific intent to buy a product 2. Aggregate Customer intent – brand/product demand prediction based on social signals (positive or negative) 1. Correlation models tying verticals – e.g. A person interested in a high value car is more likely to buy a premium phone or buy premium fashion accessories.
- 11. Technology summary Source Agnostic Data Discovery, Mining & Structure Extraction Cloud scale – Massive Volumes Of Data State of the art NLP / Machine Learning to derive industry specific dimensions Customizable analytics with industry leading visualization techniques Technologies for improved ad targeting & to reach users efficiently
- 12. Qurater Roadmap 1 high value vertical (technology) fb integration 3 high value verticals (auto, retail/ecommerce) Self-sign up tw integration TODAY In 6 MONTHS
- 13. Qurater Proposition for Brands 1. Discover social profiles with purchase intent for your products 2. Develop a new/efficient channel to reach customers 3. Improve social media ad ROI thru better targeting (fb, tw) 1. Generate product demand insights (social buzz as a proxy)Qurater offers a social ad targeting platform with deep intelligence and optimized for your business
- 14. Qurater provides the deepest social ad targeting intelligence for specific high value verticals. Find the right customers with better targeting and reach them efficiently DEMOGRAPHIC Age, Gender PERSONAL City, Birthday, Education, Workplace, Education SOCIAL Likes, Interests, CONTEXT Purchase Intent