Qurater Business Edge


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Big data approaches to customer care and acquisition by Qurater

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Qurater Business Edge

  1. 1. Founding Team Rakshit Daga Founder & CEO Sumit Mishra Founder & Chief Qurater Prashanth Adiraju Co-Founder & Chief Product Officer Each founding member brings 15+ years experience defining, developing & selling technology products
  2. 2. Customer intent is getting lost
  3. 3. Intent to purchase insights Intent to complain & dissuade others What does customer intent
  4. 4. Insights businesses can act on 0 500 1000 1500 2000 2500 3000 3500 Micromax XOLO Karbonn Nokia htc Samsung LG sony apple gionee lenovo xiaomi CUSTOMER SERVICE ISSUES 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 Micromax Nokia XOLO Samsung htc Karbonn LG apple sony gionee lenovo xiaomi QUERIES/FEEDBACK 0 2000 4000 6000 8000 10000 12000 Micromax XOLO Samsung Nokia Karbonn htc apple LG gionee lenovo sony xiaomi SALES LEADS * Data crawl over 2-3 days and varies by brand Galaxy core Galaxy core lte Galaxy gear Galaxy grand Galaxy grand 2 Galaxy mega 58 Galaxy note 3 Galaxy s iii Galaxy s3 neo Galaxy s4 Galaxy s4 i9500 Galaxy s5 Galaxy star Galaxy trend Galaxy trend s7392 Galaxy Grand 2 25% Galaxy S4 12% 42% of Micromax service issues are battery related, 2X of industry 1M social conversations analyzed 36% leads are for Dual-SIM smartphones priced under Rs. 15K Screen size feedback - 5” LCD screen size is the sweet spot
  5. 5. Qurater will build the deepest intelligence for actionable sales leads, customer issues and brand insights. Technology* Automobiles Travel * CE, mobile/smartphone and all products over a >$100 value INDUSTRIES
  6. 6. Data Mining Industry specific filters NLP Service framework HOTSPOT detection Conversation Analytics feedback, queries, complaints mined from social platforms and any web site classify conversations based on filters specific to each industry natural language processing to discover context, insights from conversations techniques, technologies & business rules to engage & respond to customers in real time derive brand insights accurately and instantly by filtering through the noise real time discovery of customer service issues or sales demand before they become un-manageable Approach & Capability
  7. 7. Uniqueness Source Agnostic Data Discovery, Mining & Structure Extraction Cloud scale – Massive Volumes Of Data State of the art NLP / Machine Learning to derive industry specific dimensions Customizable analytics with industry leading visualization techniques Technologies for increased efficiency and responsiveness
  8. 8. Focused deep analysis leads to Qurater providing inherently better insights and data Customer Service Use- Case Sales Lead Use-Case Brand Insights Comprehensiv e Data Mining Industry Specific Signals Social Listening Tools ✖ ✖ ✓ Limited to Social Platforms ✖ Customer Service Tools ✓ ✖ ✖ Limited to Social Platforms ✖ ✓ ✓ ✓ Source Agnostic ✓ Qurater Advantage / Uniqueness Industry specific approach Unique Offering Custom analytics & better visualization Social + any web site Source Agnostic 3 focused industries with the deepest intelligence
  9. 9. Qurater Business Edge Big Data Approaches for Customer Care & Acquisition