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Programmatic Advertising Facts


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Decimating Programmatic Advertising- the new buzz in advertising and marketing world

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Programmatic Advertising Facts

  1. 1. Programmatic Advertising Facts “The use of technology and algorithms to automate the management of digital media” BUYERS ARE QUICK TO CONSIDER PROGRAMMATIC STRATEGIES DRIVING INTEREST IN PROGRAMMATIC ADVERTISERS MARKETERS 55% of advertisers point to the need to more effectively engage with audiences across digital properties say to improve operational efficiency say to deliver a better customer experience say efficiently value and transact digital media 49% 30% 33% of publishers point to the need to improve operational efficiencies in the media transaction 49%63%say efficiently value and transact digital media 61% say to expand yield from owned inventory Learn more about Programmatic Advertising “Programmatic is a catchall term that many people are using to categorise everything from behavioral and intent-based targeting to real-time bidding and exchange-based buying of inventory,” says Peter Naylor, former evp at NBUniversal Source Winterberry Group’s “Programmatic Everywhere? Data Technology and Future of Audience Engagement” (November 2013) 74%consider it when planning a media campaign 83% 65% Agencies Marketers More agencies and marketers are considering programmatic earlier in their media buying cycle