1. Qurater Business Edge
Big Data Approaches for Customer Acquisition

2. Qurater Business Edge Capabilities
Analytics
Sales Leads
Customer
Service
Deepest
intelligence
delivering
insights
businesses can
act on
Discover and
manage service
issues real time
with industry
specific
techniques
Discover sales opportunities & target
customers with personalized offers
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3. Qurater provides
the deepest
intelligence -
Discover sales
opportunities &
target customers
with personalized
Industry specific
approaches

4. What Qurater
provides

5. #1. Discovery of Purchase Intent from
Social/Web conversations
Any web site specific to
the industry
100+ INDIA specific
sites mapped

6. #2. Sales Lead Console
Marketing rep management console
techniques, technologies &
business rules to engage &
respond to customers in real
time
Conversions
Leads
Opportunities
Discover purchase intent
across a range of
product categories
(phones, CE, PCs,
cameras)
Business rules to
automate lead
generation
Personalized response
generation based on
Purchase intent insights,
Contact information &
Geo location

7. #3. Insights businesses can act on
Average of 10K
sales opportunities
per day for
smartphones
2M social conversations analyzed
Galaxy s4 drives
the maximum of
sales opportunities
~80% of sales
opportunities are
price queries

8. #4. automation/integration for contact’ability
QURATER
BUSINESS
EDGE
Marketing
automation /
CRM product
Contact
information
(email) & geo
location
identified from
social profiles
• Database download into specific formats (e.g.
excel)
• Raw data feeds
• API support

9. Technology
Uniqueness

10. Data Mining
Industry
specific filters
NLP
Service
framework
HOTSPOT
detection
Conversation
Analytics
feedback, queries, complaints mined from
social platforms and any web site
classify conversations based
on filters specific to each
industry
natural language processing to
discover context, insights from
conversations
techniques, technologies & business rules to
engage & respond to customers in real time
derive brand insights
accurately and
instantly by filtering
through the noise
real time discovery of
customer service
issues or sales
demand before they
become
un-manageable
Approach & Capability

11. Uniqueness
Source Agnostic Data Discovery,
Mining & Structure Extraction
Cloud scale – Massive Volumes Of
Data
State of the art NLP / Machine
Learning to derive industry specific
dimensions
Customizable analytics with industry
leading visualization techniques
Technologies for increased efficiency and responsiveness

12. Demo & User
Guide
Leads based on
Smartphone purchase
intent across all top
brands

13. View of Leads assigned to user
Filters by
Status of Leads
By Org (i.e. Product Brand)
By Channel (i.e. facebook etc.)
Detailed view of the Lead
(Currently the contact feature has been disabled)
Insights by Product & Channel
Snapshot of all Leads across all users

14. Pricing

15. Qurater Business Edge for Sales Leads
Key Features Professional Enterprise
# of Product categories Support up to 5
(e.g. smartphones, TV)
Support up to 5
# of Customers leads (email
& geo location information)
10K 20K
Number of users Limited to 10 users Limited to 10 users
Monthly usage fee Rs. 75K / month Rs. 1.25L / month
15-day free trial with Professional feature set, but Leads capped to 5K
Post 15-day trial, opportunities / leads are exposed for free, but contact feature
dis-abled.
With commercial agreement, contact feature enabled