1. Sharing the latest user profile of instagram and facebook user.
2. 2 way approach for instagram strategy: Right brain v.s. Left brain.
3. Cheap tools. hashtag generator and so on.
5. My Winning Way. (90% win rate)Core
Content
Creation
Community
Magt.
Audience
Profile
Performance
Marketing
Social CRM
要將眼界拓拓展⾄至內容創造和社群管理理以外的應⽤用範圍
A Data Driven Content Marketing Approach Empower Business Decision.
51. People don’t buy WHAT
you do, they buy WHY
you do it.
- Simon Sinek
52. Clarity of WHY
Your purpose, cause or belief.
Discipline of HOW
Your strengths, values or
guiding principles.
Consistency of WHAT
Products sold, services offered
or your role at work.
The Golden Circle
55. Your Content Calendar Based on the PositionTime
AUG TO OCT, NOV. TO JAN. FEB. TO APRIL. MAY TO JULY.
建立鮮明品牌個性 介紹挑選品牌酒款 闡述品牌差異異化之處 品酩時刻溝通
Emotional X Broad
Reach
Rational X Broad
Engage
Emotional X Personal
Action
Quater
Rational X Personal
Reach
KEY POINT
MESSEAGE
APPROACH
OBJECTIVE
透過品牌個性專題,說
明品牌特⾊色與酒廠故
事,傳達不拘傳統且逆
勢⽽而⾏行行的特質,帶出異異
⾒見見領袖地位
從聖誕節到春節前夕的
送禮時節,溝通產品特
⾊色以及如何挑選適合不
同族群的酒款
更更細緻的從釀酒的技
術⾯面溝通 做為熱帶
威⼠士忌低年年份的特
⾊色、熟成的特殊風味
與⼝口感
透過分享特製調酒酒譜
與酒食搭配,溝通⽣生活
中的品酩時刻