In good content marketing strategy, the quality is more important than quantity. Suffer from lack of inspiration? Take a rest... and recycle. In this presentation we give examples of content recycling.

2. In good content marketing strategy, the
quality is more important than quantity.

3. Suffer from lack of inspiration?

4. Take a rest…

5. … and recycle.

6. E-book from blog posts
find several old blog posts that refers to one larger
topic, gather them into e-book, create a guide from
your “how to” posts

7. Text into visual
convert your article/blog post into visual content – infographic
that you can share on social media or presentation that you can
add to SlideShare
VISUAL BUILDS BETTER ENGAGEMENT

8. Social media posts from blog
don’t hide your posts in archives, choose some most
interesting quotes, make graphics, add link to blog post
and share it on your social media

9. Speeches into articles
don’t let your good lecture be forgotten, the content is
ready, just convert it into article, publish on your blog
and let the others gain this knowledge

10. Long text into smaller pieces
create more content with less effort and take some
vacation from writing for a while. Usually, long texts
refer to many issues that can be the topics for several
blog posts.

11. News and articles as newsletter
It is a good idea to gather all the newest articles in one
piece and send to your mailing list as a newsletter. Your
biggest followers will appreciate that.

12. Blog posts into videos
if you feel confident in front of the camera, try to turn your
blog content into videos to expand social engagement,
teach people how to do something or interview some
experts. Maybe it will develop to podcast or webinars.

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