The document discusses communication in organizational behavior, outlining the communication process, directions of communication, barriers to effective communication, and ways to improve communication. It defines communication, explores its importance in organizations, and examines elements like the sender, message, medium, recipient, and feedback. Barriers to communication mentioned include perception, selective listening, emotions, status differences, and language differences between groups.

1. 13
Communication
Organizational Behavior
(OB)
Lecturer:Student:

2. Chapter 13: Communication
Learning Objectives:
 EXPLAIN the elements in the communication process.
 COMPARE the four major directions of communication.
 DESCRIBE the role played by interpersonal communication
in organizations.
 DISCUSS multicultural communication.
 IDENTIFY significant barriers to effective communication.
 DESCRIBE ways in which communication in organizations
can be improved.

3. Definition:
Communication: The transmission of information and understanding
through the use of common symbols from one person to another.
Common Symbols can be:
Verbal
Non-verbal
Chapter 13: Communication

4. The importance of communication:
 Communication promotes motivation by informing and clarifying the
employees about the tasks to be done, the manner they are performing
the tasks, and how to improve their performance if it is not up to the
mark.
 Communication is a source of information to the organizational
manners for decision making processes, it helps identifying and
assessing alternative course of actions.
 Communication also plays a crucial role in altering individuals
attitudes i.e., a well informed individual will have better attitude than a
less informed individual, organizational
magazines, journals, meetings, and various other forms of oral and
written communication help in molding employee’s attitudes.
Chapter 13: Communication

5.  Communication also helps in socializing. In today’s life, the only
presence of another individual fosters communication. It is also said
that one cannot survive without communication.
 Communication also assists in Controlling Process. It helps
controlling organizational member’s behavior in various ways. There
are various levels of hierarchy and certain principles and guidelines
that employees must follow in organization.
The importance of communication (con’t):
Chapter 13: Communication

6. Communication Process:
Feedback
Chapter 13: Communication

7. Context: Communication is affected by the context in which
it takes place.
Sender/Encoder: A person who sends the message.
Message: a key idea that the sender wants to communicate.
Medium: a means used to exchange/transmit the message.
Recipient/Decoder: a person for whom the message is
intended/aimed/targeted.
Feedback: is the main component of communication
process as it permits the sender to analyze the efficacy of
the message.
Elements of communication:
Chapter 13: Communication

8. 1.Downward:
Communication that flows from
higher level/superiors in
organization to lower
level/subordinates. It is used by
the managers at lower levels.
2.Upward:
Communication that flows from
the lower levels to higher levels in
an organization. It provides
feedback on how well the
organization is functioning.
3.Lateral/Horizontal:
Communication that takes place at
same levels of hierarchy in an
organization, communication
between managers at same levels
or between any horizontally
equivalent organizational
members.
4.Diagonal:
Communication that takes place
between managers and employees
of other work groups. It generally
does not appear on organizational
chart.
Directions of
Communication
Chapter 13: Communication

9.  Voice mail
links a telephone
system to a
computer and
digitizes and store
incoming messages.
 Videoconferencing
and Teleconferencing
refer to technologies
associating with
viewing and
speaking
 Electronic Meetings
use networked
computers to
automate
meetings
 The Internet
covers a wide range
of services and
information
technologies.
 An intranet
is a private protected
electronic
communication
system within an
organization
 E-mail
is transmitting
messages through
personal computers.
Chapter 13: Communication

10. Interpersonal Communication
flows from individual to individual in face-
to-face and group settings
It can influence how
people feel about the
organization and its
members
Individuals have
different interpersonal
styles to describe the
way they relate to
others in interpersonal
communication
situations
Chapter 13: Communication

11. Chapter 13: Communication
Multicultural Communication
occurs when two or more individuals from
different cultures communicate with one
another.

12.  Value judgment: Assigning overall worth prior to receiving entire
message
 Information Overload: Causes individuals to screen out the
majority of messages
 Inattention/Selective Listening:
Perception
Interpretation
Evaluation
Action
 Time Pressure: May result in short-circuiting
 Frame of reference: Interpretation differences depending on
previous experiences
Chapter 13: Communication

13.  Emotions/Filtering: Manipulation of information so the receivers
perceive it as positive
 Status Differences: Hierarchical ranking expressed through
various symbols
 Source of Credibility: Trust, confidence, and faith in receiver
 In-Group Language: Words, phrases that have meaning only to
group members
Chapter 13: Communication

14. •Follow up
•Principle of
sufficiency
•Empathy
•Repetition
•Encouraging
•Mutual trust
•Effective
timing
•Simplifying
•Language
•Utilizing
feedback
•Using the
grapevine
ReceiverDecoding
Field of Experience
EncodingSender
Field of Experience
Chapter 13: Communication
Message