This document provides five tips for promoting a school: 1) Build a public relations portfolio by getting the school featured in local media outlets, 2) Maintain an up-to-date website with frequent news updates, 3) Use social media to announce events and share the school's values, 4) Publicly promote the school's strengths through banners and signs, 5) Use impactful visuals like photos and artwork to make a great first impression. The document is from a company called Promote Your School that offers PR and marketing services.

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Enhance your reputation
- use PR and marketing
www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH

2. www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH
Tip #1
BUILD YOUR PR PORTFOLIO
The benefit of having your school appear in local
newspapers, magazines, trade publications and on
other related websites on a regular basis is huge.
It not only tells people what goes on in your school
and what you believe is important, it also ensures
that when people talk about your school they
already have a positive impression and feel as if
they know it well.

3. Tip #2
have an up-to-date website
Have a dynamic and exciting website of your own
that gives parents lots of reasons to send their
children to your school.
Ensuring your website is up-to-date will show parents
you value their interaction with school life, as well as
providing a window into your school to the public.
A frequent school newsletter available on your school
website, or weekly news post/blog, ensures that
prospective parents will see all the great things that
happen in your school on a day-to-day basis.
www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH

4. Tip #3
Use social media to announce upcoming events, or the success of
recent activities, to maintain a constant buzz about what you do.
Voice your opinion and express your school’s ethos and values
through tweets that show the philosophy behind your success.
It’s also a good way to keep up with the responses of the
community, as social media allows people to air their views,
and allows you to keep on top of public opinion.
www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH
AIR YOUR VIEWS and OPINIONS
and invite discussion

5. Tip #4
BE PROUD OF YOUR
STRENGTHS
Be proud of your school’s strong points and don’t
be afraid to shout about them.
Large, eye-catching external banners and wall signs
announcing your exam results, SATS results, Ofsted
inspection grading, or other moments to be proud
of, will be seen by thousands of people within the
community who pass your school fence everyday.
www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH

6. Tip #5
use impactful,
dynamic visuals
The aesthetics of a school create a very
impactful first impression to prospective parents.
Bright, professional wall art and signage with
well-taken photos can show the ethos and
commitment of your school in seconds.
They also give children and staff an exciting and
inspiring environment in which to learn.
www.PromoteYourSchool.co.uk // 020 7404 3400 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH

7. 109 Black Bull Yard, 24-28 Hatton Wall, London, EC1N 8JH
We’re always willing to
discuss how we can help
you promote your school. To
arrange a meeting with one
our specialists drop us a line. 1
Call: 020 7404 3400
Email: info@PromoteYourSchool.co.uk
www.PromoteYourSchool.co.uk
Promote Your School
109 Black Bull Yard
24-28 Hatton Wall
London
EC1N 8JH