15 most common research mistakes by Jane-Michele Clark
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Having participated or directed 100s of qualitative and quantitative research projects over the years, in dozens of industries and multiple countries, I’ve seen the good, bad and downright ugliest of research endeavours. Here are 15 common research mistakes that can result in inadequate or skewed findings - which can lead to the development of ineffective, even detrimental, business strategies. I hope you find the info useful... and that all your research projects provide valuable insights.
