This is an activity that accompanies a blog post on MattKushin.com. Search "data legend." The activity is used to help teach students how to take quantitative data and enter it into a spreadsheet so that it can be analyzed using software such as SPSS.

1. Shepherd University COMM 435: Communication Research
Matthew J. Kushin, Ph.D. | MattKushin.com
Name: _______________ _______________ Date: ___________
Participation Exercise: Data EntryParticipation Exercise: Data Entry
Work with a partner.
You’ve conducting the following 4 question survey.
1) What’s your concentration? New Media Digital Film Strategic Communication
2) What year are you in college? Freshman Sophomore Junior Senior
3) On a scale of 1-5 with 1 being the least and 5 being the most, how much do you like pizza?
4) Rank these pizza places from least favorite to most favorite:
Domino’s Pizza Hut Pizza Perfection
1) Data Legend: In the space below, assign a numerical value to all data & create a label for all variables.
2) You received the following answers for 3 survey respondents (separated by semicolon).
1) What’s your Major: Digital Film; Digital Film; Strategic Communication
2) What year are you: Freshman; Sophomore; Senior
3) On a scale of 1-5: 4; 4; 5
4) Rank pizza places: Domino’s, Pizza Hut, Pizza Perfection; Domino’s, Pizza Perfection, Pizza Hut; Pizza Hut,
Domino’s, Pizza Perfection
Using the numerical values & labels you’ve created, enter the data below: