SlideShare a Scribd company logo

Social Network Analysis Basics for Social Media Profs - Handout

A beginner’s guide from a social network analysis fan with much to learn. This handout accompanies slides and a video conference call I participated in about Netlytic and social network analysis basics.

1 of 1
Download to read offline
Matthew J. Kushin,Ph.D. Shepherd University | @mjkushin | mattkushin.com
Social Network Analysis Basics for Social Media Profs
A beginner’s guide from a social network analysis fan with much to learn!
http://Netlytic.org
 Tutorial for using Netlytic: https://youtu.be/F6scVtMGKFE
 Overview of how to use the network visualization tool https://netlytic.org/home/?page_id=2
Additional Resources
 Slides “Basics of social network analysis”: https://www.slideshare.net/ProfKushin/basics-of-network-analysis-
using-netlytic
 Blog post “A Quick,Interactive Activity for Introducing the Concept of Digital Influencers”:
http://mattkushin.com/2018/03/19/digital-influencers-easy-classroom-activity/
 Blog post detailing the below assignment: http://mattkushin.com/2017/04/24/teaching-basic-social-network-
analysis-of-instagram-and-twitter-data-using-netlytic-org-post-4-of-4/
Assignment
Note: The below assignment can be done as a class activity, or can be part of a larger research paper assignment. I
use it as 1 part of a social media analytics research paper in my Comm 435 Communication Research class.
I provide a lecture about the core concepts. Students learn to use the Netlytic software in class.
Students work in groups. Each group has a different client they are researching (usually, an on campus organization
or a local company or non-profit). But you could have them search any hashtag or Twitter username.
The lab guide linked below will walk you and your students through analyzing their network. They will need to have
created their own free Netlytic.org account, connected their Twitter account (in order to pull down Tweets) and
have set up their search terms.
Social Network Analysis Data:(We’ll go over in class.Here’s the lab guide: bit.ly/435_netlyticlab)
Depending on what your networks are, you’ll need to choose from the RQs below. Choose all thatare appropriate.
Feel free to create your own. Discard therest.
For networks that analyzehashtags or search terms:
1. What Twitter accounts arepopular (i.e. have high in-degree) in this network and how often is each popular
accountmentioned?
2. What accounts mention others or RT others a lot in this network (i.e., have high out-degree)?
3. What unique clusters existin this network?
For networks analyzing mentions of your client
1. What 3 Twitter accounts mention your clientthe most? How often does each mention your client(i.e., how
many out-degree from those accounts to your client)?
2. What clusters aretalkingaboutyour client?

Recommended

PRSA Eductor's Academy Super Saturday: Slack in the Classroom
PRSA Eductor's Academy Super Saturday: Slack in the ClassroomPRSA Eductor's Academy Super Saturday: Slack in the Classroom
PRSA Eductor's Academy Super Saturday: Slack in the ClassroomMatthew J. Kushin, Ph.D.
 
Applied Communication Research Class Syllabus - Spring 2019
Applied Communication Research Class Syllabus - Spring 2019Applied Communication Research Class Syllabus - Spring 2019
Applied Communication Research Class Syllabus - Spring 2019Matthew J. Kushin, Ph.D.
 
Social Media Digital Analytics Project for Communication Research
Social Media Digital Analytics Project for Communication ResearchSocial Media Digital Analytics Project for Communication Research
Social Media Digital Analytics Project for Communication ResearchMatthew J. Kushin, Ph.D.
 
Research Project Assignment: iPad Surveys, Interviews, and Focus Groups
Research Project Assignment: iPad Surveys, Interviews, and Focus GroupsResearch Project Assignment: iPad Surveys, Interviews, and Focus Groups
Research Project Assignment: iPad Surveys, Interviews, and Focus GroupsMatthew J. Kushin, Ph.D.
 

More Related Content

What's hot

Introduction to Mass Communication course Syllabus
Introduction to Mass Communication course SyllabusIntroduction to Mass Communication course Syllabus
Introduction to Mass Communication course SyllabusMatthew J. Kushin, Ph.D.
 
Why search results matter and how to matter to them
Why search results matter and how to matter to themWhy search results matter and how to matter to them
Why search results matter and how to matter to themMatthew J. Kushin, Ph.D.
 
Social media audit assignment for social media class
Social media audit assignment for social media classSocial media audit assignment for social media class
Social media audit assignment for social media classMatthew J. Kushin, Ph.D.
 
Monitoring Social Data: Intro to Social data Analysis
Monitoring Social Data: Intro to Social data AnalysisMonitoring Social Data: Intro to Social data Analysis
Monitoring Social Data: Intro to Social data AnalysisMatthew J. Kushin, Ph.D.
 
Social Media Audit Assignment Keyhole Social Media Analytics
Social Media Audit Assignment Keyhole Social Media AnalyticsSocial Media Audit Assignment Keyhole Social Media Analytics
Social Media Audit Assignment Keyhole Social Media AnalyticsMatthew J. Kushin, Ph.D.
 
Syllabus - Writing Across Platforms - Spring 2015
Syllabus - Writing Across Platforms - Spring 2015Syllabus - Writing Across Platforms - Spring 2015
Syllabus - Writing Across Platforms - Spring 2015Matthew J. Kushin, Ph.D.
 
Writing Across Platforms Class Syllabus - Spring 2019
Writing Across Platforms Class Syllabus - Spring 2019Writing Across Platforms Class Syllabus - Spring 2019
Writing Across Platforms Class Syllabus - Spring 2019Matthew J. Kushin, Ph.D.
 
Monitoring Trends on social media: Twitter, Blogs, and Google Insights
Monitoring Trends on social media: Twitter, Blogs, and Google InsightsMonitoring Trends on social media: Twitter, Blogs, and Google Insights
Monitoring Trends on social media: Twitter, Blogs, and Google InsightsMatthew J. Kushin, Ph.D.
 
Syllabus Writing Across Platforms - Spring 16
Syllabus   Writing Across Platforms - Spring 16Syllabus   Writing Across Platforms - Spring 16
Syllabus Writing Across Platforms - Spring 16Matthew J. Kushin, Ph.D.
 
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
 
Student Email and Social Media Etiquette Policy for #Freberg15
Student Email and Social Media Etiquette Policy for #Freberg15Student Email and Social Media Etiquette Policy for #Freberg15
Student Email and Social Media Etiquette Policy for #Freberg15Karen Freberg
 
Marketing Analytics: Social Media Listening Assignment
Marketing Analytics: Social Media Listening AssignmentMarketing Analytics: Social Media Listening Assignment
Marketing Analytics: Social Media Listening AssignmentCarol Ann Vance
 

What's hot (20)

Introduction to Mass Communication course Syllabus
Introduction to Mass Communication course SyllabusIntroduction to Mass Communication course Syllabus
Introduction to Mass Communication course Syllabus
 
Why search results matter and how to matter to them
Why search results matter and how to matter to themWhy search results matter and how to matter to them
Why search results matter and how to matter to them
 
Social Media Syllabus Fall 2014
Social Media Syllabus Fall 2014Social Media Syllabus Fall 2014
Social Media Syllabus Fall 2014
 
Social media audit assignment for social media class
Social media audit assignment for social media classSocial media audit assignment for social media class
Social media audit assignment for social media class
 
Strategic Campaigns Syllabus
Strategic Campaigns SyllabusStrategic Campaigns Syllabus
Strategic Campaigns Syllabus
 
Social Media Strategy Assignment
Social Media Strategy AssignmentSocial Media Strategy Assignment
Social Media Strategy Assignment
 
Monitoring Social Data: Intro to Social data Analysis
Monitoring Social Data: Intro to Social data AnalysisMonitoring Social Data: Intro to Social data Analysis
Monitoring Social Data: Intro to Social data Analysis
 
Social Media Syllabus Fall 2016
Social Media Syllabus Fall 2016Social Media Syllabus Fall 2016
Social Media Syllabus Fall 2016
 
Social Media Audit Assignment Keyhole Social Media Analytics
Social Media Audit Assignment Keyhole Social Media AnalyticsSocial Media Audit Assignment Keyhole Social Media Analytics
Social Media Audit Assignment Keyhole Social Media Analytics
 
Comm 470 strategic campaigns syllabus
Comm 470  strategic campaigns syllabusComm 470  strategic campaigns syllabus
Comm 470 strategic campaigns syllabus
 
Social Media Class Syllabus - Fall 2019
Social Media Class Syllabus - Fall 2019Social Media Class Syllabus - Fall 2019
Social Media Class Syllabus - Fall 2019
 
Syllabus - Writing Across Platforms - Spring 2015
Syllabus - Writing Across Platforms - Spring 2015Syllabus - Writing Across Platforms - Spring 2015
Syllabus - Writing Across Platforms - Spring 2015
 
Writing Across Platforms Class Syllabus - Spring 2019
Writing Across Platforms Class Syllabus - Spring 2019Writing Across Platforms Class Syllabus - Spring 2019
Writing Across Platforms Class Syllabus - Spring 2019
 
Monitoring Trends on social media: Twitter, Blogs, and Google Insights
Monitoring Trends on social media: Twitter, Blogs, and Google InsightsMonitoring Trends on social media: Twitter, Blogs, and Google Insights
Monitoring Trends on social media: Twitter, Blogs, and Google Insights
 
Social Media Monitoring Station
Social Media Monitoring StationSocial Media Monitoring Station
Social Media Monitoring Station
 
Analyzing Your Traffic
Analyzing Your TrafficAnalyzing Your Traffic
Analyzing Your Traffic
 
Syllabus Writing Across Platforms - Spring 16
Syllabus   Writing Across Platforms - Spring 16Syllabus   Writing Across Platforms - Spring 16
Syllabus Writing Across Platforms - Spring 16
 
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...
 
Student Email and Social Media Etiquette Policy for #Freberg15
Student Email and Social Media Etiquette Policy for #Freberg15Student Email and Social Media Etiquette Policy for #Freberg15
Student Email and Social Media Etiquette Policy for #Freberg15
 
Marketing Analytics: Social Media Listening Assignment
Marketing Analytics: Social Media Listening AssignmentMarketing Analytics: Social Media Listening Assignment
Marketing Analytics: Social Media Listening Assignment
 

Similar to Social Network Analysis Basics for Social Media Profs - Handout

IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...
IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...
IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...IRJET Journal
 
Twitter Sentiment Analysis
Twitter Sentiment AnalysisTwitter Sentiment Analysis
Twitter Sentiment Analysisijtsrd
 
DETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORK
DETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORKDETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORK
DETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORKIRJET Journal
 
SENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNING
SENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNINGSENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNING
SENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNINGIRJET Journal
 
IRJET- Post Summarization and Text Classification in Social Networking Sites
IRJET- Post Summarization and Text Classification in Social Networking SitesIRJET- Post Summarization and Text Classification in Social Networking Sites
IRJET- Post Summarization and Text Classification in Social Networking SitesIRJET Journal
 
Chapter 6: Social Media Metrics and Analytics
Chapter 6: Social Media Metrics and AnalyticsChapter 6: Social Media Metrics and Analytics
Chapter 6: Social Media Metrics and AnalyticsZakey Peterson
 
Chapter 6 Presentation
Chapter 6 Presentation Chapter 6 Presentation
Chapter 6 Presentation sancheev1
 
Detection and Analysis of Twitter Trending Topics via Link-Anomaly Detection
Detection and Analysis of Twitter Trending Topics via Link-Anomaly DetectionDetection and Analysis of Twitter Trending Topics via Link-Anomaly Detection
Detection and Analysis of Twitter Trending Topics via Link-Anomaly DetectionIJERA Editor
 
DP1_160430723010_Divya.pptx
DP1_160430723010_Divya.pptxDP1_160430723010_Divya.pptx
DP1_160430723010_Divya.pptxDivyaPatel729457
 
IRJET- Review Analyser with Bot
IRJET- Review Analyser with BotIRJET- Review Analyser with Bot
IRJET- Review Analyser with BotIRJET Journal
 
IRJET - Implementation of Twitter Sentimental Analysis According to Hash Tag
 IRJET - Implementation of Twitter Sentimental Analysis According to Hash Tag IRJET - Implementation of Twitter Sentimental Analysis According to Hash Tag
IRJET - Implementation of Twitter Sentimental Analysis According to Hash TagIRJET Journal
 
Sentiment analysis on demonetisation
Sentiment analysis on demonetisationSentiment analysis on demonetisation
Sentiment analysis on demonetisationAbrarMohamed5
 
Sentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSumit Raj
 
Social Network Analysis based on MOOC's (Massive Open Online Classes)
Social Network Analysis based on MOOC's (Massive Open Online Classes)Social Network Analysis based on MOOC's (Massive Open Online Classes)
Social Network Analysis based on MOOC's (Massive Open Online Classes)ShankarPrasaadRajama
 
ONLINE TOXIC COMMENTS.pptx
ONLINE TOXIC COMMENTS.pptxONLINE TOXIC COMMENTS.pptx
ONLINE TOXIC COMMENTS.pptxyegnajayasimha21
 
Workshop key actions to support and share your TEL research
Workshop key actions to support and share your TEL researchWorkshop key actions to support and share your TEL research
Workshop key actions to support and share your TEL researchMikhail Fominykh
 
Blogging for Advisors
Blogging for AdvisorsBlogging for Advisors
Blogging for Advisorsrjensen
 

Similar to Social Network Analysis Basics for Social Media Profs - Handout (20)

IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...
IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...
IRJET- Effective Countering of Communal Hatred During Disaster Events in Soci...
 
Twitter Sentiment Analysis
Twitter Sentiment AnalysisTwitter Sentiment Analysis
Twitter Sentiment Analysis
 
DETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORK
DETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORKDETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORK
DETECTION OF MALICIOUS SOCIAL BOTS USING ML TECHNIQUE IN TWITTER NETWORK
 
[IJET-V2I1P14] Authors:Aditi Verma, Rachana Agarwal, Sameer Bardia, Simran Sh...
[IJET-V2I1P14] Authors:Aditi Verma, Rachana Agarwal, Sameer Bardia, Simran Sh...[IJET-V2I1P14] Authors:Aditi Verma, Rachana Agarwal, Sameer Bardia, Simran Sh...
[IJET-V2I1P14] Authors:Aditi Verma, Rachana Agarwal, Sameer Bardia, Simran Sh...
 
SENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNING
SENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNINGSENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNING
SENTIMENT ANALYSIS OF SOCIAL MEDIA DATA USING DEEP LEARNING
 
IRJET- Post Summarization and Text Classification in Social Networking Sites
IRJET- Post Summarization and Text Classification in Social Networking SitesIRJET- Post Summarization and Text Classification in Social Networking Sites
IRJET- Post Summarization and Text Classification in Social Networking Sites
 
Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Chapter 6: Social Media Metrics and Analytics
Chapter 6: Social Media Metrics and AnalyticsChapter 6: Social Media Metrics and Analytics
Chapter 6: Social Media Metrics and Analytics
 
Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Chapter 6 Presentation
Chapter 6 Presentation Chapter 6 Presentation
Chapter 6 Presentation
 
Detection and Analysis of Twitter Trending Topics via Link-Anomaly Detection
Detection and Analysis of Twitter Trending Topics via Link-Anomaly DetectionDetection and Analysis of Twitter Trending Topics via Link-Anomaly Detection
Detection and Analysis of Twitter Trending Topics via Link-Anomaly Detection
 
DP1_160430723010_Divya.pptx
DP1_160430723010_Divya.pptxDP1_160430723010_Divya.pptx
DP1_160430723010_Divya.pptx
 
IRJET- Review Analyser with Bot
IRJET- Review Analyser with BotIRJET- Review Analyser with Bot
IRJET- Review Analyser with Bot
 
IRJET - Implementation of Twitter Sentimental Analysis According to Hash Tag
 IRJET - Implementation of Twitter Sentimental Analysis According to Hash Tag IRJET - Implementation of Twitter Sentimental Analysis According to Hash Tag
IRJET - Implementation of Twitter Sentimental Analysis According to Hash Tag
 
Sentiment analysis on demonetisation
Sentiment analysis on demonetisationSentiment analysis on demonetisation
Sentiment analysis on demonetisation
 
Sentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSentiment Analysis of Twitter Data
Sentiment Analysis of Twitter Data
 
Social Network Analysis based on MOOC's (Massive Open Online Classes)
Social Network Analysis based on MOOC's (Massive Open Online Classes)Social Network Analysis based on MOOC's (Massive Open Online Classes)
Social Network Analysis based on MOOC's (Massive Open Online Classes)
 
ONLINE TOXIC COMMENTS.pptx
ONLINE TOXIC COMMENTS.pptxONLINE TOXIC COMMENTS.pptx
ONLINE TOXIC COMMENTS.pptx
 
Workshop key actions to support and share your TEL research
Workshop key actions to support and share your TEL researchWorkshop key actions to support and share your TEL research
Workshop key actions to support and share your TEL research
 
Blogging for Advisors
Blogging for AdvisorsBlogging for Advisors
Blogging for Advisors
 

More from Matthew J. Kushin, Ph.D.

More from Matthew J. Kushin, Ph.D. (12)

Google Analytics 4 Research Project Assignment
Google Analytics 4 Research Project AssignmentGoogle Analytics 4 Research Project Assignment
Google Analytics 4 Research Project Assignment
 
Happiness: Media versus Reality - Syllabus for College Class
Happiness: Media versus Reality - Syllabus for College ClassHappiness: Media versus Reality - Syllabus for College Class
Happiness: Media versus Reality - Syllabus for College Class
 
Comm 322 Social Media Syllabus
Comm 322 Social Media SyllabusComm 322 Social Media Syllabus
Comm 322 Social Media Syllabus
 
Stukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignmentStukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignment
 
Rewrite a news story lead writing exercise
Rewrite a news story lead writing exerciseRewrite a news story lead writing exercise
Rewrite a news story lead writing exercise
 
Mimic Intro Competition Assignment
Mimic Intro Competition AssignmentMimic Intro Competition Assignment
Mimic Intro Competition Assignment
 
Basics of network analysis using Netlytic
Basics of network analysis using NetlyticBasics of network analysis using Netlytic
Basics of network analysis using Netlytic
 
Personal branding Assignment
Personal branding AssignmentPersonal branding Assignment
Personal branding Assignment
 
Ketchum Mindfire Assignment for the PR Class
Ketchum Mindfire Assignment for the PR ClassKetchum Mindfire Assignment for the PR Class
Ketchum Mindfire Assignment for the PR Class
 
University Class Professor's Lecture Template Example
University Class Professor's Lecture Template ExampleUniversity Class Professor's Lecture Template Example
University Class Professor's Lecture Template Example
 
Issue a Team Member A Warning Form
Issue a Team Member A Warning FormIssue a Team Member A Warning Form
Issue a Team Member A Warning Form
 
Syllabus - Communication Research - Spring 2015
Syllabus - Communication Research - Spring 2015Syllabus - Communication Research - Spring 2015
Syllabus - Communication Research - Spring 2015
 

Recently uploaded

Diploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdf
Diploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdfDiploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdf
Diploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdfSUMIT TIWARI
 
ADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS method.pptx
ADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS  method.pptxADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS  method.pptx
ADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS method.pptxAKSHAYMAGAR17
 
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdfAynouraHamidova
 
skeletal system complete details with joints and its types
skeletal system complete details with joints and its typesskeletal system complete details with joints and its types
skeletal system complete details with joints and its typesMinaxi patil. CATALLYST
 
GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...
GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...
GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...Nguyen Thanh Tu Collection
 
ICSE English Language Class X Handwritten Notes
ICSE English Language Class X Handwritten NotesICSE English Language Class X Handwritten Notes
ICSE English Language Class X Handwritten NotesGauri S
 
Plant Genetic Resources, Germplasm, gene pool - Copy.pptx
Plant Genetic Resources, Germplasm, gene pool - Copy.pptxPlant Genetic Resources, Germplasm, gene pool - Copy.pptx
Plant Genetic Resources, Germplasm, gene pool - Copy.pptxAKSHAYMAGAR17
 
Data Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdfData Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdfChristalin Nelson
 
Odontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxOdontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxMennat Allah Alkaram
 
2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptx2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptxMaryPotorti1
 
Group_Presentation_Gun_Island_Amitav_Ghosh.pptx
Group_Presentation_Gun_Island_Amitav_Ghosh.pptxGroup_Presentation_Gun_Island_Amitav_Ghosh.pptx
Group_Presentation_Gun_Island_Amitav_Ghosh.pptxPooja Bhuva
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaFaheema Hasan
 
Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...Sue Beckingham
 
ACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docxACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docxMaria Lucia Céspedes
 
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024avesmalik2
 
2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptx
2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptx2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptx
2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptxMaryPotorti1
 
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...EduSkills OECD
 
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.Florence Dayana
 
Personal Branding Exploration- Anny Love
Personal Branding Exploration- Anny LovePersonal Branding Exploration- Anny Love
Personal Branding Exploration- Anny Loveaslove5
 
Creative, Technical, and Academic Writing
Creative, Technical, and Academic WritingCreative, Technical, and Academic Writing
Creative, Technical, and Academic WritingMYDA ANGELICA SUAN
 

Recently uploaded (20)

Diploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdf
Diploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdfDiploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdf
Diploma 2nd yr PHARMACOLOGY chapter 5 part 1.pdf
 
ADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS method.pptx
ADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS  method.pptxADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS  method.pptx
ADAPTABILITY, Types of Adaptability AND STABILITY ANALYSIS method.pptx
 
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
 
skeletal system complete details with joints and its types
skeletal system complete details with joints and its typesskeletal system complete details with joints and its types
skeletal system complete details with joints and its types
 
GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...
GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...
GIÁO ÁN TIẾNG ANH GLOBAL SUCCESS LỚP 11 (CẢ NĂM) THEO CÔNG VĂN 5512 (2 CỘT) N...
 
ICSE English Language Class X Handwritten Notes
ICSE English Language Class X Handwritten NotesICSE English Language Class X Handwritten Notes
ICSE English Language Class X Handwritten Notes
 
Plant Genetic Resources, Germplasm, gene pool - Copy.pptx
Plant Genetic Resources, Germplasm, gene pool - Copy.pptxPlant Genetic Resources, Germplasm, gene pool - Copy.pptx
Plant Genetic Resources, Germplasm, gene pool - Copy.pptx
 
Data Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdfData Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdf
 
Odontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxOdontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptx
 
2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptx2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptx
 
Group_Presentation_Gun_Island_Amitav_Ghosh.pptx
Group_Presentation_Gun_Island_Amitav_Ghosh.pptxGroup_Presentation_Gun_Island_Amitav_Ghosh.pptx
Group_Presentation_Gun_Island_Amitav_Ghosh.pptx
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic Leukemia
 
Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...
 
ACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docxACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docx
 
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
 
2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptx
2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptx2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptx
2.22.24 Racial Health Disparities and the Black Freedom Struggle.pptx
 
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
 
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
 
Personal Branding Exploration- Anny Love
Personal Branding Exploration- Anny LovePersonal Branding Exploration- Anny Love
Personal Branding Exploration- Anny Love
 
Creative, Technical, and Academic Writing
Creative, Technical, and Academic WritingCreative, Technical, and Academic Writing
Creative, Technical, and Academic Writing
 

Social Network Analysis Basics for Social Media Profs - Handout

  • 1. Matthew J. Kushin,Ph.D. Shepherd University | @mjkushin | mattkushin.com Social Network Analysis Basics for Social Media Profs A beginner’s guide from a social network analysis fan with much to learn! http://Netlytic.org  Tutorial for using Netlytic: https://youtu.be/F6scVtMGKFE  Overview of how to use the network visualization tool https://netlytic.org/home/?page_id=2 Additional Resources  Slides “Basics of social network analysis”: https://www.slideshare.net/ProfKushin/basics-of-network-analysis- using-netlytic  Blog post “A Quick,Interactive Activity for Introducing the Concept of Digital Influencers”: http://mattkushin.com/2018/03/19/digital-influencers-easy-classroom-activity/  Blog post detailing the below assignment: http://mattkushin.com/2017/04/24/teaching-basic-social-network- analysis-of-instagram-and-twitter-data-using-netlytic-org-post-4-of-4/ Assignment Note: The below assignment can be done as a class activity, or can be part of a larger research paper assignment. I use it as 1 part of a social media analytics research paper in my Comm 435 Communication Research class. I provide a lecture about the core concepts. Students learn to use the Netlytic software in class. Students work in groups. Each group has a different client they are researching (usually, an on campus organization or a local company or non-profit). But you could have them search any hashtag or Twitter username. The lab guide linked below will walk you and your students through analyzing their network. They will need to have created their own free Netlytic.org account, connected their Twitter account (in order to pull down Tweets) and have set up their search terms. Social Network Analysis Data:(We’ll go over in class.Here’s the lab guide: bit.ly/435_netlyticlab) Depending on what your networks are, you’ll need to choose from the RQs below. Choose all thatare appropriate. Feel free to create your own. Discard therest. For networks that analyzehashtags or search terms: 1. What Twitter accounts arepopular (i.e. have high in-degree) in this network and how often is each popular accountmentioned? 2. What accounts mention others or RT others a lot in this network (i.e., have high out-degree)? 3. What unique clusters existin this network? For networks analyzing mentions of your client 1. What 3 Twitter accounts mention your clientthe most? How often does each mention your client(i.e., how many out-degree from those accounts to your client)? 2. What clusters aretalkingaboutyour client?