Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The key is listening to supporters, actively engaging in conversations on various sites, and thinking long-term about building trust and relationships, not just short-term results.