1. Tips for a good Business Plan: Weekly Schedule
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# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission-Vision
6 26-Apr Bad examples Mission-Vision
7 03-May Good examples Values
8 10-May Team
9 17-May Market Analysis: Market & Trends
10 24-May Market Analysis: Target Group
11 31-May Market Analysis: Competition
12 07-Jun Market Analysis: Suppliers + examples
13 14-Jun SWOT analysis
14 21-Jun SWOT analysis: Examples
15 28-Jun Marketingmix
16 05-Jul Marketingmix: Promotion - Top 10 on Twitter
17 08-Aug Financial Plan: Content + Assumptions
18 15-Aug Financial Plan: Definitions
19 22-Aug Action Plan
20 29-Aug Variance analysis
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SWOT

2. Tip: - Ask multiple persons to perform a SWOT analysis
- Perception from different angles
SWOT Analysis - Objective
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OPPORTUNITIES
S W
O T
 Analyse current status
 Market Position
 Current strategy
 On track?
 …
 Define Future Strategy
 Tool for decision-taking
 Planning
 Marketing
 Analyze your competitors
 Set up & Development of the organization
 Product Development
 Research
 Teambuilding
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SWOT

3. Tip: - Differentiate between intern/external criteria
- “Cherish” (invest in) your Strengths – Know (Control) your Weaknesses
SWOT Analysis
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STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
S+W = INTERN
O + T = EXTERN
S W
O T
S+O=SUPPORT W+T=DANGER
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SWOT

4. Tip: - Look at your strengths from different angles (intern, customer, market,…)
- Be realistic
SWOT Analysis - STRENGTHS
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OPPORTUNITIES
S W
O T
• USP (Unique Selling Point)
• Competitiveness
• Experience, Knowledge, Data, …
• Assets, People
• Capacity (Growth)
• Financial Strengths
• Innovation
• Price, Quality, Values
• Qualifications, Certificates
• Location
• Processes, IT, Systems, Communication
• Culture, Values
• Management, Service
• Marketing – Reach – Distribution - Brand
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STRENGHTS

5. SWOT Analysis - WEAKNESSES
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STRENGHTS
OPPORTUNITIES
S W
O T
• Reputation, Be in the market, Reach
• Own known weaknesses
• Competitiveness
• Financial situation, Cash-flow
• Continuity
• Capacity (growth)
• Accuracy of data, Planning
• Qualifications, Certificates, …
• Processes, IT, Systems, Communication
• Culture, Values
• Management, Support
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OPPORTUNITIES
Tip: - Look at your weaknesses from different angles (intern, customer, market, )
- Be realistic

6. Tip: - Check if your strengths could be an opportunity
- Check if your weaknesses (when eliminated) could be an opportunity
- Do a PEST analysis (Political, Economic, Socio-Cultural, Technological)
SWOT Analysis - OPPORTUNITIES
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STRENGHTS
S W
TO
• New USP’s (Unique Selling Point)
• Market developments
• Social Media
• Global developments
• Weak spots competitors
• Trends in the sector
• New Markets (niche, vertical, horizontal)
• Location, Import/Export
• Company –and Product Development
• Information and Research
• Partnerships, Agents, Distribution
• Seasonality, Weather, Trends
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STHREATs

7. Tip: - Do a PEST analysis (Political, Economic, Socio-Cultural, Technological)
SWOT Analysis - THREATS
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OPPORTUNITIES
S W
TO
• Economic Slowdown
• Political Developments
• Legal Developments
• IT Developments
• Environmental Developments
• Competitor’s Initiatives
• New Technologies, Services, Concepts
• Changes in key Employees
• Financial Reserves
• Seasonality, Weather
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SWOT –
EXAMPLE