Business plan and presentation i - concept-growth-risk

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Business plan and presentation I by Mr. Sohan B. Khatri

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Business plan and presentation i - concept-growth-risk

  1. 1. Learn | Consult | ResearchBusiness Plan and PresentationBusiness Idea and Concept PresentationBy: Sohan Babu KhatriCEOThree H Management
  2. 2. Sohan Babu Khatri - IntroductionProfessional Engagements:• CEO – Three H Management Pvt. Ltd• Director of Board – Grand Bank Nepal Ltd , Just-One-Nepal, SCDRR-NepalResource Person:• Ace Insititute of Management• Kathmandu College of Management• HVAP – MoAD (SNV)Educational Background:• Bachelor’s of Civil Engineering (BE Civil) - Pulchowk Campus, Institute ofEngineering, Nepal• Masters of Business Administration (MBA - Finance and Marketing),Bangalore University, India• Certified Financial Manager (CFM), Centre of Financial Management, Bangalore• Licensed International Financial Analyst (LIFA) - Charter Holder – InternationalResearch Association, Cambridge, Massachusetts
  3. 3. Agenda for three sessionsDay 1 - Business Idea and ConceptPresentationDay 1 - Growth/Sustainability/RiskManagement Plan and PresentationDay 2 - Marketing Plan and PresentationDay 2 - Operational Plan and PresentationDay 3 - Financial Plan and Presentation
  4. 4. Agenda for three sessionsDay 1 - Business Idea and Concept PresentationDay 2 - Marketing Plan and PresentationDay 2 - Operational Plan and PresentationDay 3 - Financial Plan and PresentationDay 3 – Growth/Sustainability/Risk ManagementPlan and Presentation
  5. 5. Learn | Consult | ResearchBusiness Idea and ConceptWhat and How ?
  6. 6. Learn | Consult | ResearchUnderstand your audienceUnderstand their motiveUnderstand their focus
  7. 7. • Are you going to plan for an entire business(End to End) – B2C or B2B ?• Or are you going to plan for a section of theentire business ? [section of Value Chain]• Or are you going to plan for a project of abusiness ?First Things FirstSohan B. Khatri - Three H Management
  8. 8. • Whatever you are preparing Business Plan for, hasto be commercially Viable / Financially –Economically Viable.• Are you planning for Social Business ?• Understand the business aspect of Social Business.• Its not only about revenue generation• Its about value generation…. In case of socialbusiness its social valueFirst Things FirstSohan B. Khatri - Three H Management
  9. 9. • Comprehensive, written description of thebusiness of an enterprise• Describes the past and present status of abusiness, but its main purpose is to present thefuture of an enterprise• Depending upon the type of business and kind ofentity, it has a maturity date – hence needs to beupdated• It should be complete, sincere, factual, wellstructured and reader-friendly.Business PlanSohan B. Khatri - Three H Management
  10. 10. • Companys products or services,• Production techniques,• Markets and clients,• Marketing strategy,• Human resources,• Organization,• Requirements in respect of infrastructure andsupplies,• Financing requirements, and sources and usesof funds.It is a detailed Report on.....Sohan B. Khatri - Three H Management
  11. 11. Sohan B. Khatri - Three H Management
  12. 12. Its not one time processSohan B. Khatri - Three H Management
  13. 13. • Why are you making this Business Plan ?[objective]• Who are going to be audiences of yourBusiness Plan ? [viewers]• What would be the expectations of theaudiences of your Business Plan ? [interest]• What time frame in future are youconsidering for projection ? [scope]Preparatory Phase – Key Questions
  14. 14. • Why are you making this Business Plan ?[objective]• Who are going to be audiences of yourBusiness Plan ? [viewers]• What would be the expectations of theaudiences of your Business Plan ? [interest]• What time frame in future are youconsidering for projection ? [scope]Preparatory Phase – Key Questions
  15. 15. Steps of preparing a Business PlanPreparation• Ask related “WH” questions• Gather Data/Information• Develop key understanding of BusinessPlanning• Who will write it ?• Develop in depth understanding of the Business Value Chain• Plan the format and organization of the business planImplementation• Write the substance (content) of each section• Focus on each section in depth• Take Feedback and improvise it
  16. 16. • The structure, content and depth of abusiness plans depends on many factorssuch as:– The main objective of the business plan– Stages of the business (start-up/existing/spinoff)– Type of business/industry– Financing situation– Size of the enterprise etc....Types of Business Plan
  17. 17. Organization of B Plan
  18. 18. Content and StructureI. Executive SummaryII. BackgroundIII. Products and ServicesIV. Marketing PlanV. Operations and Organizational PlanVI. Human Resource PlanVII. Environmental and Social FactorsVIII. Financial PlanIX. Appendices
  19. 19. Learn | Consult | ResearchBusiness Idea
  20. 20. Pitching the IDEA• I – Innovativeness– How now is it ?– Is it new to the world or the segment you’re targetingto ?• D – Diligence– conscientiousness or determination or perseverancewhen doing something• E – Economic Value– Making the economic sense of the whole thing• A – Adaptability– All about its potential to remain sustainable – abouteverything it is
  21. 21. Learn | Consult | ResearchMother of IDEA ?OPPORTUNITY
  22. 22. Describe the Opportunity• What problem ?• What issue ?• What GAP ?• What fear ?• What enthusiasm ?• What limitation ?• What Challenge ?• What chaos ?• What confusion ?• What inconsistency ?• What uncertainty ?• What appeal ?
  23. 23. While talking about opportunity…• Talk about the intensity and flux of ……..– problem ?– issue ?– GAP ?– fear ?– enthusiasm ?– limitation ?– challenge ?– chaos ?– confusion ?– inconsistency ?– uncertainty ?– appeal ?
  24. 24. • Intense the issue related to opportunity,better the pitching…– How closely is it related to life of people ?– How current is it ?– How persistent is it ?– How wide is it ?– How high does it lie in priority in society ?– How much is it affecting life of people ?
  25. 25. Opportunity Statement• An product opportunity statement is a briefand general statement that indicates whereyour business/product/service fits in……within social, technical, economic, legal,political, environmental gap in the market.• Remember, opportunity (window ofopportunity) has to be big, but its nonexistent without a proper plan to harness it –without a better way to exploit it……
  26. 26. Learn | Consult | ResearchRemember, yet you haven’t talkedabout the solution to the issuerelated to the opportunity….
  27. 27. Learn | Consult | ResearchWhen you’re talking about it, you’retalking aboutBusiness IDEA
  28. 28. Business Idea• How are you going to engage in harnessingthat opportunity ?• How are you going to solve it ?• How are you going to devote yourself with it ?• How is so good about it ?• What is so effective about it ?• What is so different about it ?• What is so unique about it ?
  29. 29. What is the basic principle behindthe business?BusinessmodelExplain
  30. 30. Since we are talking aboutbusiness idea and not an ideajust to fancy about itpersonally…… it has to makesome market sense
  31. 31. Use Mind Map for Business Idea
  32. 32. Learn | Consult | ResearchBusiness ConceptInclusion of Revenue Model and Value Proposition
  33. 33. 40Key Business ConceptsWhat is the basic principle behindthe business?How do you plan to make money?What are your sources of income?How do you plan create value?What is the commercial proposition?What is the customer going to pay for?BusinessmodelRevenuemodelValueproposition
  34. 34. Revenue Model• How do you plan to make money ?• What is your cash value chain ?• There might be multiple revenue modelsfor a single business model.
  35. 35. Learn | Consult | ResearchValue Proposition
  36. 36. 43The Value Triad – Be ClearCustomerProduct ApplicationValueProposition
  37. 37. TechnologyFunctionalCapabilitiesBenefits
  38. 38. Presenting Business Concept• Start with the value proposition– WIIFT• Whats In It For Them ?• Express customer value focus• Stress on Benefit• Explain why will they pay
  39. 39. Learn | Consult | ResearchPresenting Business Idea andConcept
  40. 40. Stepwise• An interesting short explanation ofopportunity in the market– Can be made spicy with a experience, a storyon how did you note this opportunity• Give supporting data and informationrelated to that GAP/problem (opportunity)in the market.
  41. 41. ……..• A business idea statement immediatelyafter that…– How are your going to tap opportunity ?– What is the key aspect of your idea ?• Then talk about the value you create forcustomers.– WIIFT• Whats In It For Them ?
  42. 42. ……….• What benefit are you going to give ?• Then explain the revenue model• Don’t forget to mention your target masswhile explaining value proposition andrevenue model.
  43. 43. The whole aim of this part is
  44. 44. Learn | Consult | ResearchYou Fail to impress and grabattention here, you FAILED…..
  45. 45. Learn | Consult | ResearchBest of Luck !!By: Sohan Babu KhatriCEOThree H Management

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