1. Tips for a good Business Plan: Weekly Schedule
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# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission-Vision
6 26-Apr Bad examples Mission-Vision
7 03-May Good examples Values
8 10-May Bad examples Values
9 17-May Team
10 24-May Market Analysis: Market & Trends
11 31-May Market Analysis: Target Group + Excellent example
12 07-Jun Market Analysis: Competition
12 14-Jun Market Analysis: Suppliers + examples
13 21-Jun SWOT analysis
14 28-Jun SWOT analysis: Examples
15 05-Jul Marketingmix
16 12-Jul Marketingmix: Promotion - Top 10 on Twitter
17 08-Aug Financial Plan: Content + Assumptions
18 15-Aug Financial Plan: Definitions
19 22-Aug Action Plan
20 29-Aug Variance analysis

2. Bad examples: Mission -Vision
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 Company/Own interest above Social interest
 Corporate Management not consistent/honest/open
 Only fancy words
 Don’t act as you say
 Live by your Mission/Visions/Values
 Not well-prepared to take fast decisions
 Security prescriptions not considered
 Poor Communication
Tip: - Find a good balance between economic & social interests
- Communicate clearly, as well internal as external
- Your Mission-Vision helps you to take quick & valuable decisions
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EXAMPLES

3. Bad examples: Mission -Vision
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ENRON
 MISSION: “Respect, Integrity, Communication and Excellence.”
Good Mission Statement???
NEXT WEEK
EXAMPLES
VALUES
EXXON VALDEZ– EXXON MOBIL
 MISSION: Exxon Mobil Corporation is committed to being the world's premier
petroleum and petrochemical company. To that end, we must continuously
achieve superior financial and operating results while simultaneously adhering
to high ethical standards.
Good Mission Statement?
http://www.youtube.com/watch?v=n-_OjFwCSd0
http://www.youtube.com/watch?v=2GdvKh3Gr3E&gl=BE