Campfire Strategies Overview

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Overview presentation for business innovation advisory firm Campfire Strategies

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Campfire Strategies Overview

  1. 1. Campfire Strategies<br />Growth. Innovation. Authenticity<br />
  2. 2. Where are you going?<br />
  3. 3. Do you know?<br />And…can you tell your market, customers and partners…<br />Who you are?<br />What you stand for?<br />What value you offer to the market?<br />And, why anyone should care?<br />How will you tell that story?<br />
  4. 4. We Would Like to Help You<br />- Change direction<br />- Innovate<br />- Grow<br />- Tell your story<br />
  5. 5. Our Raison d’ Etre<br />Campfire Strategiesis a business innovation advisory firm that assists organizations in identifying undefined and unserved market opportunities, designing business models to exploit those opportunities, developing growth and innovation strategies to capture the market space, and creating marketing programs that articulate the unique value of the enterprise. <br />
  6. 6. Let Them Know Why You Are Different<br />Tell Your Story<br />
  7. 7. Why We Are Different<br />We believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees. <br />And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.<br />
  8. 8. A Method to Our Madness<br />
  9. 9. White Space Exploration | Defining New Markets<br />White space represents the opportunities an enterprise has to combine core competencies in creative new ways to find and exploit new market opportunities that exist between current, traditional market spaces.<br />Thus, the task is not so much to see what no one else has seen, but to think what nobody yet has thought about that which everybody sees.<br />Arthur Schopenhauer<br />
  10. 10. Business Model Design | Designing the Organization<br />STRATEGY<br />Business models represent the structure within which organizations create, deliver, and capture value in the market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business. <br />BUSINESS MODEL<br />ORGANIZATION<br />TECHNOLOGY<br />
  11. 11.
  12. 12. Innovation is a journey, not a destination.<br />
  13. 13. Growth Strategy and Innovation | Developing Your Markets<br /><ul><li>Explore white space
  14. 14. Enumerate issues, challenges and opportunities
  15. 15. Analyze existing and emerging competitive landscapes
  16. 16. Select most prospective new opportunities
  17. 17. Define critical skills and resources for exploitation
  18. 18. Develop new business model alternatives
  19. 19. Assess opportunities against extended enterprise capabilities
  20. 20. Focus resources on new opportunities
  21. 21. Adapt current operating model
  22. 22. Develop and promote new market narrative
  23. 23. Invest in channel development</li></li></ul><li>Marketing Strategy | Articulating Your Value<br />A successful marketing strategy must enable an organization to align finite resources with higher potential market opportunities to maximize return on investment while remaining adaptable to changing market dynamics.<br />Enterprise<br />Business<br />Model<br />
  24. 24. Capabilities<br />Strategy<br />Corporate and Business Strategy<br />Business Model Analysis and Design<br />Market Development Strategy<br />New Market Entry Strategy<br />Trend/Driver Analysis and Impact Assessment<br />Business Plan Development<br />
  25. 25. Capabilities<br />Innovation<br />"White Space" Exploration<br />Emerging Market Identification<br />Innovation Strategy<br />Ecosystem Design<br />Product/Service Ideation<br />
  26. 26. Capabilities<br />Marketing<br />Market Research and Competitive Analysis<br />Digital and Social Media Marketing<br />Integrated Marketing Planning<br />Go-to-Market Strategy<br />Value-Based Marketing<br />Strategic Segmentation<br />
  27. 27. Capabilities<br />Speaking<br />Business Model Innovation<br />Strategic Segmentation<br />Authenticity and Storytelling<br />Emerging Trends Overview<br />"White Space" Exploration<br />The New Marketing Model<br />Crowdsourcing and Open Innovation<br />
  28. 28. Take A Deeper Dive<br />http://nonlinearthinking.typepad.com/<br />http://www.campfirestrategies.com/<br />
  29. 29. Campfire Strategies<br />We help your reach exceed your grasp.<br />

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