Tips for a good Business Plan: Weekly Schedule
# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission-Vision
6 26-Apr Bad examples Mission-Vision
7 03-May Good examples Values
8 10-May Team
9 17-May Market Analysis: Market & Trends
10 24-May Market Analysis: Target Group
11 31-May Market Analysis: Competition
12 07-Jun Market Analysis: Suppliers + examples
13 14-Jun SWOT analysis
14 21-Jun SWOT analysis: Examples
15 28-Jun Marketingmix
16 05-Jul Marketingmix: Promotion - Top 10 on Twitter
17 08-Aug Financial Plan: Content + Assumptions
18 15-Aug Financial Plan: Definitions
19 22-Aug Action Plan
20 29-Aug Variance analysis
Tip: - Differentiate your product and follow a “Marketing – Plan”
Is there a market for your product?
What is your USP (Unique Selling Point)?
5 steps to Product Acceptation:
Tip: - Compare your price with the Market price
- Determine your “launch” price
What is your stategy versus your competitors?
High Quality – High Price
Higher to get a market share?
Lower to get a market share?
Your target group changes depending on your price
Tip: - Evaluate how/when to use Social Media
Traditional media still effective?
“New” promotion methods -> Social Media
Use the expertise of (Marketing)experts
What is your promotion budget?
What is your estimated ROI?
Analyse location costs
Depending of your product/service
Restaurant, Pizza, …
What is THE strategic location?
Brand recognition in the street
# of “potential “viewers”
Tip: - Calculate ROI for your location NEXT EEK