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Business Plan: Marketing Mix

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Business Plan: Marketing Mix

  1. 1. Tips for a good Business Plan: Weekly Schedule NEXT PAGE MARKETING MIX PRODUCT # Date Topic 0 15-Mar Announcement 1 22-Mar Introduction 2 29-Mar Structure Business Plan 3 05-Apr Mission-Vision 4 12-Apr Goals - Values 5 19-Apr Good examples Mission-Vision 6 26-Apr Bad examples Mission-Vision 7 03-May Good examples Values 8 10-May Team 9 17-May Market Analysis: Market & Trends 10 24-May Market Analysis: Target Group 11 31-May Market Analysis: Competition 12 07-Jun Market Analysis: Suppliers + examples 13 14-Jun SWOT analysis 14 21-Jun SWOT analysis: Examples 15 28-Jun Marketingmix 16 05-Jul Marketingmix: Promotion - Top 10 on Twitter 17 08-Aug Financial Plan: Content + Assumptions 18 15-Aug Financial Plan: Definitions 19 22-Aug Action Plan 20 29-Aug Variance analysis
  2. 2. Tip: - Differentiate your product and follow a “Marketing – Plan” Marketingmix: Product  Is there a market for your product?  Innovation?  Complementary?  Existing?  What is your USP (Unique Selling Point)?  5 steps to Product Acceptation:  Awareness  Interest  Trust  Commitment  Advocay  “Sales Funnel”  I know  I need  I feel  I want  I like NEXT PAGE MARKETING MIX PRODUCT
  3. 3. Marketingmix: Product – Sales Funnel NEXT PAGE MARKETING MIX PRICE
  4. 4. Tip: - Compare your price with the Market price - Determine your “launch” price Marketingmix: Price  What is your stategy versus your competitors?  Low Cost/Price  High Quality – High Price  “Launch” price  Higher to get a market share?  Lower to get a market share?  Your target group changes depending on your price NEXT PAGE MARKETING MIX PROMOTION
  5. 5. Tip: - Evaluate how/when to use Social Media Marketingmix: Promotion  Traditional media still effective?  Publications  Billboards  Newspaper, magazines  TV  “New” promotion methods -> Social Media  Website  Blogs  LinkedIn  Twitter  Smartphones, tablets  Use the expertise of (Marketing)experts  What is your promotion budget?  What is your estimated ROI? NEXT PAGE MARKETING MIX PLACE
  6. 6. Marketingmix: Place  Analyse location costs  From home  Shared offices  Centre  …  Depending of your product/service  Restaurant, Pizza, …  Consultancy  Production  Logistics  …  What is THE strategic location?  Brand recognition in the street  # of “potential “viewers”  Accessibility  Tourists, …  … Tip: - Calculate ROI for your location NEXT EEK MARKETING MIX EXAMPLE

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