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Gaming Laptop
in Indonesia:
Market Awareness
and Interest
DAILYSOCIAL RESEARCH © FEB. 2017
Introduction
Introduction
to Gaming Laptops
 For some time since 2012, laptop brands have been introducing
Gaming-oriented product lines to the Indonesian market. Number of
gaming laptop sub-brands continue growing.
 Awareness & enthusiasm for the category has been growing ever
since, though consumers continue to hesitate to spend “too much” on
the category.
 Interest in Gaming Laptop continue being high (as shown by our
survey), and so the market potential is still very much there.
Methodology
Survey Methodology
 DailySocial collaborated with JakPat to survey market awareness
& interest in the Gaming Laptop category.
 Survey was conducted through the JakPat mobile app between
February 8th – 10th, 2017
 1020 persons participated in the survey, with 55.98% male and
44.02% female respondents, with a majority 40.98% of them
between the ages of 20-25 years old. Sample was taken
proportionally from the whole Indonesian population.
Respondent Demographics
Gender
Male (55.98%)
Female (44.02%)
Age
20-25 (40.98%) 26-29 (22.84%)
30-35 (16.27%) 16-19 (9.31%)
36-39 (5.2%) 40-45 (3.92%)
> 45 (1.18%) < 16 (0.29%)
*Total Respondent : 1020
Survey Results
Awareness of Gaming
Laptops
 Of 1020 respondents, 70.46% (718 persons) have
heard of/are aware of the “Gaming Laptop” product
category
 Of those who are aware of Gaming Laptops, 79.25%
(569) already have a laptop, and 72.58% (413) of
those laptops are not Gaming Laptops.
For the complete version of “Gaming
Laptop in Indonesia: Market
Awareness and Interest”, download
it for free here.

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Gaming laptop interest Preview

  • 1. Gaming Laptop in Indonesia: Market Awareness and Interest DAILYSOCIAL RESEARCH © FEB. 2017
  • 3. Introduction to Gaming Laptops  For some time since 2012, laptop brands have been introducing Gaming-oriented product lines to the Indonesian market. Number of gaming laptop sub-brands continue growing.  Awareness & enthusiasm for the category has been growing ever since, though consumers continue to hesitate to spend “too much” on the category.  Interest in Gaming Laptop continue being high (as shown by our survey), and so the market potential is still very much there.
  • 5. Survey Methodology  DailySocial collaborated with JakPat to survey market awareness & interest in the Gaming Laptop category.  Survey was conducted through the JakPat mobile app between February 8th – 10th, 2017  1020 persons participated in the survey, with 55.98% male and 44.02% female respondents, with a majority 40.98% of them between the ages of 20-25 years old. Sample was taken proportionally from the whole Indonesian population.
  • 6. Respondent Demographics Gender Male (55.98%) Female (44.02%) Age 20-25 (40.98%) 26-29 (22.84%) 30-35 (16.27%) 16-19 (9.31%) 36-39 (5.2%) 40-45 (3.92%) > 45 (1.18%) < 16 (0.29%) *Total Respondent : 1020
  • 8. Awareness of Gaming Laptops  Of 1020 respondents, 70.46% (718 persons) have heard of/are aware of the “Gaming Laptop” product category  Of those who are aware of Gaming Laptops, 79.25% (569) already have a laptop, and 72.58% (413) of those laptops are not Gaming Laptops.
  • 9.
  • 10. For the complete version of “Gaming Laptop in Indonesia: Market Awareness and Interest”, download it for free here.