1. R.V.S.PRAVEEN KUMAR
Mobile: +91 9949113511 Email:rvs2912@gmail.com
Seeking assignments in Senior level in Sales and Marketing / Business Development / Key Account Management/
Channel Management preferably in the Manufacturing sectors.
SYNOPSIS
 An consistent performer with over 11 + years of experience in different roles viz Entrepreneur ship , New brand
Business Development, Key Account Management and Team management.
 Currently an Entrepreneur and heading the startup firm M/s Ascent Engineers Solutions
 Attained proficiency in business development and marketing activities, breaking new avenues & driving sales
growth, conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve
market‐share metrics.
 A proactive planner with abilities in devising effective strategies for augmenting business, identifying and
penetrating new market segments, promoting products for business excellence.
 Proven performer with an excellent track record in sales across assignments.
 An enterprising leader with strong analytical, problem solving & organisational abilities.

CORE COMPETENCIES
Entrepreneur experience
 Took a risk of being an Entrepreneur, leaving multinational job from previous company
 Learnings as an entrepreneur gave me the best insights of what it takes to run a successful & profitable
business by making the customers happy
 Some Key learnings include the importance of Working Capital management , Gross & Net Profitability, Top Line
sales, Cost of running a business, Account receivables ,quality man power ,administration and accounting
aspects of running a small Business
New Brand Business Development
 Interfacing with clients about products & updating product information materials & arranging equipment trials.
 Sorting out contracts & payment details with clients & arranging for delivery/ installation of products.
 Identifying and developing new streams for revenue growth and maintaining relationships with customers to
achieve repeat/ referral business.
 alization of deals (techno commercial) for smooth execution of sales & order processing. Provide technic
 Utilising public information & personal network to develop marketing intelligence & generating leads.
 Analysing & reviewing the market response/ requirements and communicating the same to the marketing teams
for coming up new applications.
Key Account Management
 Developing relationships with key institutions in target organizations for business development.
 Evolving market segmentation & penetration strategies to achieve targets.
 Managing activities pertaining to negotiating/ fin al service support to clients & resolving their issues/ concerns.
 Handling credit control & timely remittances from the market at only initial stage.
Team Management
 Managing the gamut of tasks including manpower planning, recruitment, induction and training of Sales Teams,
both In‐house and at Channel Partners’ end.
 Creating an environment that sustains and encourages high performance.
 Motivating teams in optimising their contribution levels.

2. KEY PROFESSIONAL EXPERIENCE
Founder and Business Head Ascent Engineers Solutions Jan 16 till date
Heading the startup firm established by self
Currently the Industrial Segment dealer for TESA Tapes an german brand for self adhesive tapes
Highlights
 The unique experience of establishing and running a business with a limited working capital
 Top Line sale of 1.6 lacs INR within 4‐5 months of launching the business
 Learnt the key aspects of business like Working Capital management, Cash Flow management,Top line
sales, Costs of business , credit risk management, Account receivables management, Taxes filing , Branding
of a business , Networking , Persuasion skills etc
 Key learnings of Risking the own money into business and what it takes to ensure we get the best and
safe returns of our efforts and risk in a high credit risk environment
Area Sales Manager Petronas Lubricants April 14 – Jan 16
Unique Experience of establishing new brand in AP Industrial Lubes Market
Highlights
 Top line Revenue growth from ground zero to 7‐8 lacs per annum within a span of 1 year 10 months
 New channel development for AP market
 Importance of credit risk in a highly volatile Lubes market
 Insights of Construction and Mining segment was a new sales experience
 Importance of a relation ship with customer when the product differentiation is negligible
Key Account Manager SKF INDIA LTD. Nov 10 – April 14
Played a key role in handling the Sales and Marketing of Bearings , Oil Seals , Lubrication systems , Actuators.
Highlights
 Managed Territories like West Bengal , MP and AP handling strategic Key Accounts of Off High way and
Industrial OEM Customers
 Key Accounts handled include Puzzolana Machinery Fabricators, Sandvik Mining, CNH , IL&FS etc
 Generated Top Line business growth of minimum 10% YOY during my 3.5 year stint
 Successfully developed new strategies in handling Major PSU Accounts viz BHEL , APHMEL etc.
 Handled sale of new platforms of SKF VIZ Lubrication systems , Oil Seals , Electric Actuators etc .
 Good Learning experience of Continuous customer entanglement with key accounts to retain the customer
share of business and maximize it .
Sr.Sales Engineer Atlas Copco (I) Ltd. Jan’07‐Nov 10
Played a key role in handling the Sales and Marketing of Capital equipments like Air Compressors.
Highlights
 Managed areas including Hyderabad, Vijayawada, Guntur , Mahaboobnagar, Nalgonda, Adilabad, Medak and
Sanga Reddy.
 Generated business worth Rs. 1.5 Crores in 2007 , Rs 2.5 crores in 2008 , Rs 3 crores in 2009 , Rs 3.5 crores in
2010.
 Successfully sold company’s products in areas where its presence was nil such as Karimnagar, Warangal.
 Handled sale of new technologies: VSD (Variable Speed Drive) Machines for the 1st time in Hyderabad.
Early Professional Experience
Designated as Sr. Sales Engineer ASCO India Ltd, Hyderabad Jan 06‐ Dec 06
Designated as Internal Sales Engineer FESTO India Ltd, Hyderabad April 05‐ Dec 05

3.
EDUCATION
B.tech (Mechanical) J.N.T.U , Hyderabad 2002 72%(Firstclass&Distinction)
PROJECTS
Academic projects
 Performance of Solar Photovoltaic cell and how solar Energy can be utilized for Mechanical applications .
MEMBERSHIP
Member of Green Peace , an N.G.O striving to save environment .
IT & Other Selling Skills
ERP : SAP‐ ABAP
Office Tools : MS Office
Presentation Skills : Participated in Industrial workshop seminars representing Atlas Copco
Sales Promotion skills : Organized Road Shows in Industrial segments , Customer meet up , Exhibitions etc
Trainings attended : Human Brain & sales Mind , Persuasion skills , Key Account Management ,
Six Thinking Hats etc
PERSONAL DETAILS
Date of Birth : 29th
December 1980
Address :H.no : 21‐185 , Plot no‐6 , Road No‐9 , S.V.Nagar ,
West Venkatapuram , Alwal , Secunderabad , KV Ranga Reddy district, Telangana 500015
Status : Married .
Family : Wife is a PG in MBA Finance from UK, 7 year old son and 3 year Old daughter along with
Parents
Hobbies : Passionate in reading self help books which include topics on
Spiritual Enlightenment and how it can be applied to day to day life to lead a quality
life
Also Like Gardening , Movies , Cooking , Travel & Tourism , Serving People and charity