MBA

1. P R E S E N T E D B Y
S H R E YA S AD H O T R A
U I D - 2 0 M B A1 7 8 7

2. THE TIMES OF INDIA
 TYPE: Daily Newspaper
 OWNER: Bennett, Coleman & Co.
ltd.
 PUBLISHER: The Times Group
 EDITOR-In – CHIEF: Jaideep Bose
 ASSOCIATE EDITOR: Jug Suraiya
 WEBSITE: Timesofindia.com
 STARTED : 172 years ago

3. HISTORY
 Founded on November 3, 1838 as The Bombay Times and
Journal of Commerce, during the British Rule.
 In 1861, the Bombay Times was renamed THE TIMES OF
INDIA.
 It was after India’s Independence that the ownership of the
paper passed on to famous Industrial family of Dalmiyas
and later it was taken over by Sahu Shanti Prasad Jain of
the Sahu Jain group of Bijnore, UP

4. •Knowledge of the operation of
the media
• To be known for a unique
product of indian times
• To learn a competitor's
analysis, swot analysis
•To be known about Customer
behavior
MISSION Of “THE TIMES OF
INDIA INTERNSHIP”

5. FACTORS RELATED TO
TOI
STRATEGIES
 Audience share :
2.12%
 Ownership type:
Private
 Geographic coverage:
National
 Content type:
Paid
 Data public available:
Ownership data available
 Media company:
The Times Group
 Move First , Move fast
 Multiple Ties
 Continuous
Innovation
 Smart Sensing the
Future
FEATURES OF TOI

6. DISTRIBUTION CHANNEL OF TOI
There are three ways to sell the “TOI”
 CASH SALES
Take newspaper from Pan Wala or any shop in cash
 SUBSCRIPTION SALES
Pay money in advance and read TOI
 LINE SALES
Maximum percentage of sales come from this method.
Money collection works in reverse order

7. PRICING OF TOI
Subscription of TOI ranges from price to price
THE TIMES OF INDIA
 Monthly Subscription: 549/-
 Yearly Subscription: 999/-
THE ECONOMIC TIMES
 Yearly Subscription: 499/-
Price of Newspaper also varies according to the
lifecycle of newspaper like:
 Till 12pm: 2.5 Rs
 From 12pm to 3pm : 2 Rs

8. OFFERS THAT ARE GIVEN ALONG
WITH NEWSPAPER
 House of garden
restaurant voucher
 Headmaster salon
voucher
 Tupper ware box Glam
zone salon voucher
 Shopping voucher
 Car service and Wash
coupons

9. MY DESIGNATION DURING INTERSHIP
AT THE TIMES OF INDIA
"ADMINISTRATION TRAINING: MY EXPERIENCE
DURING“INTERNSHIP
 Complete all assigned tasks and assist with daily tasks.
Participate in meetings, workshops, and other learning
opportunities. Viewing and learning from experienced staff.
Obtain information on company policies, agreements, and
procedures.
 Understanding how the company works.
 Support managers for various tasks (e.g. policy making,
goal setting).
 Learning to evaluate performance.

10. ROLES DURING THE INTERNSHIP AT
TIMES OF INDIA
 Evaluating and monitoring the work performance and
progress of others.
 Collaborating with managers to plan the work output
for the organization.
 Assist in the process of developing and
implementing policies, operational objectives and
objectives

11. RESPONSIBILITY DURING THE
INTERSHIP AT THE TIMES OF INDIA
 Complete all assigned tasks and assist with daily tasks.
 Participate in meetings, workshops, and other learning
opportunities.
 Viewing and learning from experienced staff.
 Obtain information on company policies, agreements,
and procedures.
 Taking detailed notes and communicating with
managers, supervisors, and other senior staff.
 To meet any requirements and objectives met at the
beginning of the training.
 Follow all company rules, and health and safety codes.
 Document preparation and review of records

12. LEARNING OUTCOMES
 Develop communication skills, interpersonal skills
and other important skills.
 Create a work experience record.
 Time Management and Team Performance
 Find work contacts that lead directly to the full-time
job
 Develop work habits and attitudes needed to succeed
in the job.