Sapphire International School is committed to being the best school in NCR and best international school in Noida. They have schools in Noida and play schools and schools in NCR
4. Summary – Sapphire
1
3
2
4
Session has increased by 90.13% 63.73% of total traffic
received was from Organic
Traffic
Desktop Contributed more
than 55.46% of the traffic
Users has increased by
85.91%
5 6Page Views has increased by
78.62%
Bounce Rate has decreased
by 2.11%
5. Website Analytics– Organic Traffic
Key Takeaways:
We receive more than 63% of total traffic from Organic Searches.
• Our efforts are to constantly optimise all our targeted keywords which can eventually
generate more traffic.
6. Website Analytics– Device Cateogry
Key Takeaways:
Desktop holds the maximum traffic of more than 55% that is received.
• We have to realise the importance of mobile traffic which is not far behind. All further
content should be therefore mobile-friendly in nature.
7. Engagement from Different Devices
Sessions New Users Bounce Rate Duration
Sl. No. Category July-17 July-17 July-17 July-17
1 Desktop 2093 1626 33.59% 0:02:52
2 Mobile 1627 1166 44.56% 0:02:19
3 Tablet 54 40 61.11% 0:02:41
Key Takeaways:
Maximum number of users are visiting Sapphire website through desktop devices.
We also noticed that the bounce rate of the users visiting the website from desktop
devices were less than the users visiting from mobile and tablet devices.
Key Takeaways:
Maximum number of users are visiting Sapphire website through desktop devices.
We also noticed that the bounce rate of the users visiting the website from desktop
devices were less than the users visiting from mobile and tablet devices.
8. Audience Overview
Overview July-17
Sessions 3774
Users 3062
Pageviews 12212
Pages / Session 3.24
Avg. Session Duration 0:02.38
Bounce Rate 38.71%
% New Sessions 74.93%
Key Takeaways:
The number of users coming from total number of sessions is relatively high.
There is an decrease of 2.11% in Bounce Rate as comapred to June 17.
Key Takeaways:
The number of users coming from total number of sessions is relatively high.
There is an decrease of 2.11% in Bounce Rate as comapred to June 17.
9. Engagement Overview
Sessions PageViews
Sl.
No.
Session Duration July-17 July-17
1 0-10 seconds 1549 1642
2 11-30 seconds 269 618
3 31-60 seconds 371 1045
4 1-3 mins 764 3176
5 3+ mins 821 5731
Key Takeaways:
People are spending good amount of time on website. Users are engaging themselves
with the content. Hence relevancy on content is there.
Visitors spending more than 3 mins is a positive sign for people actually engaging more
time on the website.
Key Takeaways:
People are spending good amount of time on website. Users are engaging themselves
with the content. Hence relevancy on content is there.
Visitors spending more than 3 mins is a positive sign for people actually engaging more
time on the website.
11. Keyword Ranking Analysis
SUMMARY
Google.co.in Google.co.in
June-17
(No of Keywords)
July-17
(No of Keywords)
Rankings between 1 to 10 3 2
Rankings between 11 to 20 8 8
Rankings between 21 to 50 8 8
Key Takeaways:
We are constantly trying to optimise keywords which can bring as much traffic as possible
to the website.
This month we have helped in bringing 3 more keywords to first page.
Key Takeaways:
We are constantly trying to optimise keywords which can bring as much traffic as possible
to the website.
This month we have helped in bringing 3 more keywords to first page.
12. Keyword Ranking Summary
Sr. No Keywords 1st
Aug 1st
July
1 Sapphire International School 1 1
2 Best international school in noida 5 3
3 Schools in east delhi 10 8
4 Best School NCR 13 12
5 Best play school in Indirapuram 17 13
6 Nursery admission in Noida 14 14
7 Top schools in noida 36 15
8 Top 10 schools in Noida 15 15
9 Nursery School in East Delhi 12 16
10 Best schools in noida 16 16
13. Keyword Ranking Summary
Sr. No Keywords 1st
Aug 1st
July
11 Best play school in east delhi 38 23
12 Schools in Noida 25 27
13 Best schools in east delhi 33 40
14 Top schools in east delhi 35 32
15 Best play school in noida 40 42
16 Schools in Indirapuram 22 36
17 Play school in delhi 84 90
18 Play schools in Noida NA NA
18. Glossary
Sessions
Total number of Sessions within the date range. A session is the period time a user is
actively
engaged with your website, app, etc. All usage data (Screen Views, Events,
Ecommerce, etc.) is associated with a session.
Users
Users that have had at least one session within the selected date range. Includes
both new and
returning users.
Page views
Page views is the total number of pages viewed. Repeated views of a single page
are counted.
Pages / Session
Pages/Session (Average Page Depth) is the average number of pages viewed
during a session.
Repeated views of a single page are counted.
Avg. Session Duration The average length of a Session.
Bounce Rate
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person
left your site
from the entrance page without interacting with the page).
% New Sessions An estimate of the percentage of first time visits.
19. Glossary
Organic Search Traffic
These are generated when a user searches for site related queries on search
engines like Google,
Yahoo, MSN, etc. and your website is shown as one of the search results. The user
then clicks on the link & lands on the website.
Referral Traffic
The other websites which has link to your website such as news websites, press
releases,
directories, blog and the likes.
Direct Traffic Those who land on the site directly by typing the website URL or via bookmark.
Generally they
are termed as No referrers.
Visits from Top Search Engines
These are generated when a user searches for site related queries on search
engines like Google,
Bing, Yahoo, etc. and your website is shown as one of the search results. The user
then clicks on the link & lands on the website.
Not Set
(Not set) is a placeholder name that Analytics uses when it hasn't received any
information for
the dimension you have selected.
Not Provided
When SSL search is employed, Keyword will have the value (not provided). Analytics
will
generally show a keyword of (not provided) because all Google searches are
secured via SSL, and search queries are not exposed.
